• Mystery Shopping your Customer Experience

  • Exercise is the solution:

    The Health and Fitness industry was hit hard by COVID-19 with gyms and leisure centres being one of the last to open. There were many misconceptions that gyms would be a hotspot for the spread of the virus however with some areas of the UK moving into Tier 3 lockdowns we are seeing that gyms and leisure centres are allowed to stay open.

    Why is this?

    Once centres had reopened UKActive conducted a study from July to September gathering data from over 1500 sites across the UK. They found that the prevalence of the virus was extremely low throughout the sector, with the number of cases per 100,000 visits being 0.34. Additionally, the 78 positive cases reported traced to a facility there were only 38 cases amongst staff members, demonstrating that staff are being extremely thorough with the safety measures that are now in place.

     

    What does this mean?

    Quite simply, it shows on average gyms are a safe place for anyone to be in. This is down to the hard work from the management teams to ensure staff and customers comply to social distancing requirements, sufficient ventilation throughout and of course rigorous cleaning protocols! And it goes without saying: regular exercise is crucial in maintaining a strong and healthy immune system which can be used to fight Covid-19.

    How can you help?

    Every month we have over 1,000 mystery shops in gyms. Many of these involve mystery shoppers becoming a member of their local gym and using the facilities on a regular basis – a fantastic way to stay fit for free! We are also measuring facilities new COVID-19 safety measures, which help restore confidence in consumers to return to their gym. Finally, mystery shoppers can pose as a potential new member and give insights on the facilities sales systems.

    By mystery shopping the Health and Fitness sector with Proinsight, you are helping ensure these locations are safe for you and the people around you! If you want to #workouttohelpout, simply sign up to become a mystery shopper or get in touch at shopper@proinsight.org today!

    UKActive have an in-depth article on their website which explains it in a little more detail.