• Mystery Shopping your Customer Experience

  • Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

    What Businesses Need To Consider Post COVID 

     

    For many businesses across all industry sectors, these past few months have been the most difficult since they were established, no matter how long ago this was. No one predicted what was to come when the UK first went into lockdown back in March and since this time, it goes without saying that the uncertainty of the future has remained one of the biggest concerns for all business owners. Whilst there is no predicting what is to come as we head into 2021, many are trying to look beyond the crisis their business is currently facing due to COVID and think about how they can begin to rebuild both immediately and long term.  

     

    No matter how you’re currently able to operate, whether this is solely online or face-to-face whilst adhering to all Government guidelines, the main thing that many will be thinking about is how they can rapidly recover lost revenue. Undeniably, this is one of the most important things to consider at this time and it is likely to be one of the main things that impact the future success of your business. 

     

    When it comes to recovering revenue, there are a number of different things you can do as a business to aid your ability to do this and, surprisingly to some, finding a mystery shopping service is one of them. Whilst this may not be the first thing you will think of as you begin to navigate a post COVID world, there are numerous benefits to enlisting the help of experienced professional mystery shopper specialists, such as;  

     

    Improve your online experience for all customers  

     

    The vast majority of consumers are now choosing to purchase online rather than visiting a brick and mortar store, and it is highly likely that as we head into next year and life begins to return to a pre COVID ‘normal’, many will continue to shop online. For this reason, using an online mystery shopping service and improving your online shopping experience for your customers will be undeniably beneficial in a number of different ways.  

     

    Ensure your customer service remains exemplary  

     

    It goes without saying that customer service should always be of the utmost importance to you, but post COVID, it is more important than ever before. Exemplary customer service can make you stand out from the competition and help to ensure that both prospective and existing customers turn to you over any other company. Finding a mystery shopping service and making the most of the services that they offer will help you with your customer service 

     

    Keep up to date with your competitors and stay relevant  

     

    As a business owner, it is essential that you aren’t just aware of your competitors, but that you also keep up to date with what they’re doing well and what they’re not doing so well. This will help you to make any required changes to your own business and ensure that you’re then standing out for all of the right reasons. A competitor mystery shopping service will help you to stay relevant and ensure that you’re not missing out on revenue post COVID.  

     

    Conduct up to date market research and make any required changes  

     

    As you’re probably well aware, no matter what industry sector you fall under, things are likely to be very different post-COVID. This means, it is undeniably essential to conduct up to date market research and a mystery shopper service can assist you with this. It is likely that this will be one of the most beneficial things you do as well and it can help you to make strategic decisions for business rebuilding and growth. 

     

    Business survival post-COVID  

     

    There is no denying that as we head into 2021 and beyond, whilst there is still no guarantee what is around the corner, finding a mystery shopping service and taking advantage of the services that they provide is incredibly beneficial. Doing all you can to improve the customer experience in every aspect of your business should be your highest priority and by doing so, you should be able to start recovering your revenue. It goes without saying that continually using the services provided by mystery shoppers will go benefit you for many years too.  

     

    Should you have any questions or require any additional information about anything mentioned above, please don’t hesitate to contact our team here at Proinsight. When you’re trying to find a mystery shopping company that provides a comprehensive range of services that will benefit you post COVID, it is fair to say that we are the best people to turn to and we can work closely with you to help you improve your customer experience and begin to rebuild your organisation. We look forward to assisting you further in any way we’re able to.   


      David Hopkins

      David Hopkins

      Managing Director at Proinsight Mystery Shopping

      David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

      Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

      David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


      Chloe Kinch

      Chloe Kinch

      Director of Client Success at Proinsight Mystery Shopping

      Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

      Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


      Lucy Winn

      Lucy Winn

      Brand and Communications Manager at Proinsight Mystery Shopping

      After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

      In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


      Robert Brocklesby

      Robert Brocklesby

      Senior Client Success Manager

      Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

      Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


      Deborah Jones

      Deborah Jones

      Senior Client Success Manager at Proinsight Mystery Shopping

      Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!