• Mystery Shopping your Customer Experience

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    Updated: 29th April, 2025 | Created: 22nd January, 2025
    Lucy Winn Final Headshot For Website

    Lucy Winn

    Brand and Communications Manager | Proinsight Mystery Shopping

    We are thrilled to announce our new partnership with UBX, a revolutionary boxing-focused workout gym that is reshaping the fitness industry. UBX was founded with a single goal in mind: to give everyone the opportunity to train like a boxer. Their success lies in rethinking traditional boxing and group training, offering a unique blend of boxing and strength training in an ultra-flexible format. With no rigid class schedules or bookings, UBX makes fitness more accessible, fun, and engaging for all. Their core values of flexibility, inclusivity, and fun have made them a go-to destination for fitness enthusiasts.

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    Co-founded by four-time world champion boxer Danny Green and fitness tech entrepreneur Tim West in Australia, UBX has rapidly expanded, now boasting over 90 boutique gyms across Australia, New Zealand, and Singapore. The company is poised to continue its global growth with new locations opening in the United Kingdom and United States in 2024.

     

    new partnership with UBX

    At the heart of every successful community-driven business is exceptional customer service. With this in mind, we are excited to announce our new mystery shopping and mapping program in partnership with UBX. Mystery shopping and customer journey mapping is a powerful tool for enhancing customer experience (CX), particularly in the fitness industry, where daily interactions with members are crucial. Whether you’re looking to increase membership sales, improve retention, or gather positive reviews, a tailored mystery shopping program can help you identify both strengths and areas for improvement.

     

    The Proinsight team had the privilege of experiencing UBX firsthand in late 2024, and we are thrilled to begin this exciting journey alongside them. Our team is eager to consult closely with UBX, focusing on fostering long-term growth, continuous business improvement, and most importantly, enhancing customer satisfaction at every touchpoint. This partnership aligns perfectly with our mission to support brands in delivering exceptional service and creating lasting value for their customers.

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    We’re also excited to welcome another fitness powerhouse into our portfolio of leisure and fitness brands. As more organisations in this industry strive to ensure their customer experience is nothing short of top-tier, we are proud to be a trusted partner in helping them achieve their CX goals. Together with UBX, we look forward to making a meaningful impact and driving success through innovative solutions and a shared commitment to excellence.

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    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


    Deborah Jones

    Deborah Jones

    Senior Client Success Manager at Proinsight Mystery Shopping

    Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!