• Mystery Shopping your Customer Experience

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    Updated: 14th April, 2025 | Created: 21st September, 2023
    Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

    We’re thrilled to share some exciting news that’s sure to elevate the world of mystery shopping and customer experience – Proinsight is partnering with Putt Putt Noodle!

     

    In our quest to continuously enhance customer experiences across various industries, we’re always on the lookout for collaborations that push boundaries and redefine standards. Our partnership with Putt Putt Noodle is a testament to this commitment, bringing together two dynamic forces to create unforgettable customer journeys.

    Why Putt Putt Noodle?

     

    Putt Putt Noodle is unmatched when it comes to innovative fusion of fun and deliciousness. This quirky premier Asian-inspired adventure golf has been delighting taste buds with its unique concept of combining mini-golf and scrumptious noodle dishes. The immersive experience they provide aligns perfectly with our vision of customer-centricity, making them an ideal partner for this journey.

     

    Our partnership with Putt Putt Noodle marks a step into uncharted territory, opening doors to innovation, creativity, and endless possibilities. We invite you to join us on this exciting journey as we combine our expertise in mystery shopping with Putt Putt Noodle’s immersive dining and entertainment concept.

    “We are very proud to partner with Proinsight in the early stages of our growth to enable us to take competitive socialising to the next level. Our mystery shopper programme will help us to ensure we provide unforgettable experiences to each of our guests. Exceptional service is our top priority at Putt Putt Noodle and our partnership with Proinsight will allow us to build on this during our rapid expansion.”

     

    Anna Shreeves, National Operations Manager

    Stay tuned for more updates, stories, and experiences that will shape the future of customer-centric excellence. 

    Are you ready to revolutionise the way you assess customer experiences in your business? Partnering with Proinsight, the leading mystery shopping company in the UK, promises to elevate your business to new heights.

     

    Together, we can provide invaluable insights that will not only enhance your customer service but also set you on the path to success. Take the first step towards delivering exceptional customer experiences – reach out to us today and let’s tee off a partnership that ‘putts’ you ahead of the competition!

    Contact our Client Success Team here.


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


    Deborah Jones

    Deborah Jones

    Senior Client Success Manager at Proinsight Mystery Shopping

    Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!