• Mystery Shopping your Customer Experience

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    Updated: 14th April, 2025 | Created: 2nd November, 2023
    Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

    Earning More Money for Christmas: The Mystery Shopper Way

    As the holiday season approaches, our wallets start to feel the pinch. But what if we told you there’s a way to put more jingle in your pockets just in time for Christmas?

    The holiday season brings along not only joy but also extra expenses. From gifts and feasts to festive decorations, it all adds up! But there’s a way to keep your wallet from feeling like it’s on a diet during the most indulgent time of the year. Become a mystery shopper with Proinsight and watch your Christmas budget grow as you indulge your inner Sherlock!

    Step 1: Join ProInsight Mystery Shopping

    Before you start your mystery shopping side hustle, you need a trusty guide, and that’s where we come in.

    Proinsight is your go-to destination for all things mystery shopping. Our reputation as one of the leading mystery shopping companies in the UK is well-established, and we’re excited to welcome you into our Pro shopper family.

    We even have a handy Academy to help you learn tips, tricks and trade secrets.

    Step 2: Choose from Santa’s Bag of Diverse Assignments

    At Proinsight, we’ve got a bundle of assignments that suit your interests and location. Want to dine at your all time favourite restaurants? Eager to hit the shops for some retail therapy? Or maybe you’re a phone call away from evaluating customer service in the comfort of your own festive home?

    Our list of available assignments is like Santa’s bag of goodies, full of options to delight every shopper.

    Depending on your location in the UK you’ll also get your very own friendly Project Manager who will be able to guide you though assignments and answer any queries you might have along the way!

    Step 3: Boost Your Christmas Budget with High-Paying Assignments

    We know that Christmas can be an expensive time, but it’s also the perfect season for mystery shopping. Businesses want to ensure the merriest customer experiences, which means more opportunities for you to rake in the holiday cash. And at Proinsight, we believe in rewarding your hard work. Our assignments offer competitive compensation, ensuring that your efforts are well worth it.

    You may even come across some assignments that require you to record your shop. We offer higher compensation for these assignments, recognising the additional effort and expertise required to provide valuable feedback through video evaluations.

    Take a look at our online shop!

    Step 4: Stay on Santas Nice List 

    Just like Santa plans his route meticulously to visit every home, you too can plan your assignments efficiently. Select shops that are close to each other to minimise travel time and maximise your earnings. Santa would be proud of your time-management skills!

    Maintain records of your shops, receipts, and required documentation. Staying organised ensures that you get paid accurately and on time.

     

    Step 5: Deliver High-Quality Reports to Spread Christmas Cheer

    Just as Santa spreads joy to households around the world, you too can spread cheer by providing valuable feedback to businesses. Write detailed, objective reports to maintain a good reputation in the industry and increase your chances of getting more assignments.

    After you have submitted a shop report, our team of Elves ( AKA Quality Controllers ) will give you a STARS grading. This is scored based on your Spelling and Grammar, Timeliness, Attachment Quality, Recall & Accuracy and Storytelling.

    The higher your grading, the more shops you will have the opportunity to do!

     

    This Christmas, don’t let budget constraints put a damper on your celebrations. Join the Proinsight Mystery Shopping family and turn your holiday season into a financial success story. We promise to make your mystery shopping journey a merry one!

    Sign up with ProInsight Mystery Shopping today, and get ready to jingle all the way to a wealthier, more wonderful Christmas season. Happy shopping, and Merry Christmas!

    Make me a Pro Mystery Shopper !


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


    Deborah Jones

    Deborah Jones

    Senior Client Success Manager at Proinsight Mystery Shopping

    Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!