• Mystery Shopping your Customer Experience

  • Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

    Common Misconceptions About Being A Mystery Shopper  

     

    Mystery shopping is something that the vast majority of people will have heard of these days. Many understand the basics and that mystery shopping or ‘secret shopping’ involves going into a business, mirroring common consumer behaviour and providing feedback on the experience. However, not a lot of people actually know what it’s like to be a mystery shopper and how mystery shopping companies usually work.  

     

    For this reason, there are numerous misconceptions surrounding mystery shopping and many of which will put people off registering to become a secret shopper. This is a real shame because there is actually a multitude of benefits to being a mystery shopper and it is undeniably a role that is worthwhile looking into. So, to set the record straight for anyone who is considering this line of work, below we have debunked some of the most commonly heard misconceptions about being a mystery shopper.  

     

    “Mystery shopping is a scam” 

     

    It is easy to see why people think that mystery shopping is a scam because unfortunately there are some mystery shopper sites out there that do scam people, so it is important to find a genuine agency to work for. When you do, you won’t have to worry about getting fake checks or not being reimbursed for pre-approved expenses, everything will be legitimate and by the book.  

     

    “There isn’t much work out there for mystery shoppers” 

     

    This is another misconception that can sometimes be true, but again, when you register at a well-trusted agency with lots of clients, you shouldn’t struggle to get regular work. You will have to be matched to the right assignments though, so some people will get more work than others. That being said, mystery shopping is still a great way to earn some extra money every month.  

     

    “Mystery shopping jobs are always in big cities” 

     

    Lots of people assume that only big-name brands and large corporations use mystery shopping services, but this really isn’t the case. Lots of smaller businesses will also use these services to improve their customer experience too, so whilst there are plenty of assignments in big cities, you will find that mystery shopping really can take you anywhere and everywhere.  

     

    “There is no progression as a mystery shopper” 

     

    More often than not, people will have mystery shopping as their part-time job or something that they do in their free time, but it is possible to progress in this industry. Lots of agencies have grading schemes and you will be rewarded for your time and efforts. If you work hard and earn a good reputation for yourself, you will likely be picked for more exciting assignments too.  

     

    “Mystery shopping is boring and repetitive” 

     

    It is a huge misconception that mystery shopping is all about going into retail stores on your local high street. So many different industry sectors will use mystery shopping services these days, so assignments might involve going to a restaurant, booking a class at a gym or staying at a holiday park. When you’re a mystery shopper, every day will be different.  

     

    “There is no flexibility with mystery shopping assignments” 

     

    This couldn’t be further from the truth, arguably, being a mystery shopper is one of the most flexible job roles you can have. You can choose which assignments you apply for and whilst they will need to be completed in a certain time frame, you can decide when you’d like to complete them. So, you can work around your schedule and whenever’s most convenient 

     

    Becoming a mystery shopper in the UK  

     

    All in all, it is fair to say that not many people know much about what mystery shopper jobs entail and this really does lead to there being numerous misconceptions surrounding this line of work. If you have come across any of the misconceptions mentioned above when looking into mystery shopper opportunities, you really shouldn’t let them put you off. It goes without saying that working for a mystery shopper company is actually incredibly rewarding.  

     

    If you’re interested in becoming a mystery shopper in the UK, be sure to visit the Proinsight website. As a well-established and trusted mystery shopping agency, we can help you to become a successful mystery shopper and we can provide you with all of the basics you need to get started. You can find out more about becoming a mystery shopper over on our website and if you have any questions at all before registering with us, feel free to get in touch. We’re more than happy to answer these for you.  


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


    Deborah Jones

    Deborah Jones

    Senior Client Success Manager at Proinsight Mystery Shopping

    Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!