• Mystery Shopping your Customer Experience

  • Proinsight Staff David The Boss

    David Hopkins

    Managing Director | The Home of Mystery Shopping

    COVID-19 Mystery Shop, Your Road to Recovery

    We have all been affected by the COVID-19 pandemic and are eagerly awaiting the ‘opening date’ for our industries, but are you ready? Here at Proinsight, we’ll ensure you are.

    Whilst we all want the date to come soon, some brands are naively thinking they can phase in like they phased out. What if this goes wrong? What if your business is the one to have not checked and put in place precautions to look after your colleagues, your customers and your brand?

    Working with the latest guidelines produced by CIMPSA, UKActive and the Government, we’ve created your COVID-19 Road to Recovery mystery shop. Unlike internal audits that most of you, if not all of you can put in place, as a 3rdparty provider you can be confident in the knowledge that we provide completely unbiased mystery shops. Completed by one of our 25,000 UK field agents, a local and real consumer.

    that you can really guarantee that your precautions and opening procedures are being recognised by your users.

    Want to see an example mystery shop?  Click here                        

    The Road to Recovery mystery shop will be completed in the first 2 weeks of you opening your doors, and as frequently as you need following this. Which means without you lifting a finger we’ll have your locations audited, giving you easy to understand and analyse results that provide insight of how your local management teams have stepped up to the mark.

    We will help you certify that not only have you got ticks in the boxes, like 3X3m² spacing in reception area and hand sanitiser stations throughout, but that your customers feel safe and confident that they’ll continue to return to your facilities after their first visit.

    Whether it be a health club, restaurant, café, cinema or any other customer facing outlet, we’re here to support your business. From mandatory sections advised by PHE to those little gestures your consumer family will love, we can tailor your audit to be bespoke for your brand.

    Simply click here or scan the QR code to start your journey to ensuring the ‘new normal’ is as you need it to be.

     


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.


    Deborah Jones

    Deborah Jones

    Senior Client Success Manager at Proinsight Mystery Shopping

    Debs has spent the last 25 years working in the health and fitness, hospitality, leisure, and childcare industries, holding senior management and consultancy roles. She has also enjoyed some backpacking and travel adventures along the way! In her spare time, she loves all things health and wellness, spending time with friends and family, and hiking with her lovely dog!