Nursery Sector Performance Report 2025

Nursery Sector Performance Report 2025

For many parents, choosing a nursery is one of the biggest decisions they’ll make. This report follows that journey from the first enquiry to enrolment. Nurseries make a strong first impression, with friendly staff, welcoming settings and tours that give parents the time and reassurance they need.

The journey weakens at the point where parents are deciding. Conversations about fees and funding are often unclear or missing, and follow-up after a visit is inconsistent. The experience can also depend on which setting a parent visits and who answers the phone. The report brings these findings together with a sector-wide view of strengths and opportunities, along with what parents themselves say earns a recommendation.