New Homes Benchmark Report 2026

New Homes Benchmark Report 2026

This year’s benchmark adds a digital channel for the first time and reveals a widening gap in the buyer journey. Sales teams are still very good at making people feel welcome and valued. They are less good at moving the sale forward. Many buyers leave feeling positive, but without a clear next step, a firm commitment or reassurance about their warranty.

Online enquiries are handled well once they’re answered, but too many people wait too long for a reply. The report compares performance across regions and highlights where standards have held steady. It sets the findings against the 2026 housing market and draws on buyer feedback to show what earns a recommendation.