Making the learner experience visible
Public sector and education organisations answer to a wide range of people and getting that experience right matters here more than anywhere.
Our portfolio spans understanding the candidate recruitment process for the British Army, mystery shopping the UK Parliament tour, running projects with major universities and mystery shopping the sales journey for the nation’s leading nursery chains.
We're comfortable testing a rigorous tender process too – whether that involves a short, focused project or building a long-term relationship with your team.
Nursery Sector Performance Report 2025
Drawing on more than 200 mystery calls, enquiries and tours with UK nursery providers between January 2024 and July 2025, this report shows how prospective parents experience the journey from first enquiry to enrolment.
The report brings these findings together with a sector-wide view of strengths and opportunities, along with what parents themselves say earns a recommendation.







