Health & Fitness Benchmark Report 2023

Health & Fitness Benchmark Report 2023

Face-to-face sales reached their strongest level in years. Teams got better at closing, with more prospects asked to join and more of them followed up afterwards. They were less consistent at the start of the conversation, though. Digital improved across the board.

Telephone was the exception. Too many calls went unanswered or weren’t picked up promptly, so leads went cold before a conversation could begin. The report also looks at differences by sector and region, at seasonal and day-of-week patterns, and at how closely mystery shop performance tracks customer recommendation.