Exciting U.S. Expansion: Proinsight’s Growth into the Americas

2024 has been a milestone year for Proinsight, and one of the standout moments has been our U.S. expansion, which launched in October 2024. Under the leadership of Jane Edwards, our dynamic Americas CEO, we’ve introduced our tailored mystery shopping programs to a growing list of clients across the Americas.

With an impressive career in the mystery shopping industry including a long tenure at Ipsos, Jane brings deep expertise to the industry. Her mission aligns perfectly with Proinsight’s: delivering valuable customer insights that empower businesses to improve their operations, customer service, and overall performance. Through our customer journey mapping programs, we enable clients to enhance their sales processes, provide effective training for new hires, and gain a holistic view of their business from the ground up.

Last week, Jane hosted an unforgettable launch event at the NYCFC Experience Center, joined by industry leaders and others who share a common priority: customer experience. The event sparked engaging discussions around the future of CX and how organisations can leverage mystery shopping to drive impactful change. Key talking points included:

• AI in CX – AI can enhance Mystery Shopping, but it can never replace the human element.
• Omnichannel Experiences – Mystery Shopping is essential for measuring end-to-end customer journeys across all touchpoints.

If you’re an existing client with U.S. locations in need of mystery shopping services, get in touch with Jane Edwards today to learn more about Proinsight Americas and how our programs can enhance your customer experience, ultimately driving revenue growth.

For those new to the world of mystery shopping, we offer tailored pilot programs to help you explore how actionable insights can transform your business. Contact us today to discover the many benefits of mystery shopping and how we can partner with you for success.

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