PEOPLE-POWERED MYSTERY SHOPPING

Making happiness visible, wherever your brand shows up

We use people-powered mystery shopping to uncover where your customers are happy, and where they could be happier.

100,000
+
Mystery shoppers across the UK
69
+
Net Promoter Score (NPS)
4.8
+
Google rating from 230 reviews
Decorative corner smile graphic
TRUSTED BY SHOPPERS AND BRANDS
OUR APPROACH

Happiness: It’s
good for business.

When people feel valued, it shows up in the numbers: loyalty, reputation, spend.

Through Happiness Works – our approach that blends human insight, big data and AI analysis – we uncover what’s really happening across your locations, so you know what to change and where.
Find OuT More →
Insights that  improve the experience
for the customer
Happy Customers
Happy Brands
Insights that  protect the reputation
of your brand
Decorative swoosh graphic
EMOTION IMPACT INDEX™

Measure the emotion.
Change the outcome.

Reviews. Loyalty. Spend. It all comes down to how you make your customers feel.

The Emotion Impact Index™ measures those feelings – what caused them, and what they’ll do next – so you know what to change to keep them coming back for more.
  • Checkmark icon

    Discover your Emotional Uplift Score

  • Checkmark icon

    Benchmark performance vs peers

  • Checkmark icon

    Validated by Leeds Beckett University

SEE HOW IT WORKS →
Emotion Impact Index decorative graphic
WHERE WE WORK

We're busy uncovering insights in your space

REQUEST A QUOTE

Let’s explore working together

Ready to uncover where your customers are happy – and where they could be happier? Fill in the form and we’ll set up a call.
Decorative white smile graphic
WHO WE WORK WITH

Meet some of our happy clients

Had a great experience with us?
We'd love to hear about it.
  • Checkmark icon

    Tell us how we’ve made things happier

  • Checkmark icon

    Help other businesses and shoppers find us

  • Checkmark icon

    Be honest, specific and personal

Leave a review →
“We’ve worked with Proinsight for some time and they’ve been fantastic. Their team is responsive, professional, and make the whole process easy.”

Mia Manson Bishop Member Experience Director, David Lloyd

“The feedback we receive has been invaluable in helping us improve our guest experience. It’s refreshing to work with a company that genuinely cares about partnership and performance”

Mary Chadwick General Manager, The Beatles Story

“Proinsight has been a fantastic partner for us – reliable, adaptable, easy to work with. Their insights have sparked healthy competition and strong camaraderie between sites, and we’ve already seen significant improvements across the business as a result.”

Joshua Morris SkylineLuge

4.8/5
4.6/5
Google Reviews logo
Trustpilot logo
Decorative smile-shaped gradient graphic
MORE FOR BUSINESSES

Latest news and insights from Proinsight

Reports
October 1, 2026

Proinsight Health & Fitness Benchmark Report 2026

News
August 5, 2026

Beyond the Awards Ceremony: How BIDs Can Turn Recognition Into Lasting Improvement