Using Mystery Shoppers To Get Website And App Feedback
Having an online presence is more important than ever before for businesses and digital marketing isn’t something that can be ignored. In fact, in this digital day and age, the vast majority of people will take to the internet when searching for a product or service and therefore, having a website, an app and/or social media channels is essential to ensure that your business isn’t being overlooked.
Many don’t realise that mystery shopping companies can actually assist businesses with their online presence, ensuring that it is portraying them in the best possible light. Online mystery shopping services are incredibly advantageous for businesses of all shapes and sizes, and you don’t necessarily need to have a brick and mortar store to benefit from working with mystery shoppers. To learn more about this modern type of mystery shopping, keep reading today.
What is online mystery shopping?
Similarly to face-to-face mystery shopping, online mystery shopping involves a mystery shopper interacting with your business and providing you with honest and constructive feedback. However, instead of visiting your brick and mortar store, a mystery shopper will visit your website or your app and provide you with an insight into what it is like to interact with your business via this particular platform.
Here at Proinsight, we have a team of highly-skilled online mystery shoppers that can help you to understand how well your business is performing online through their first-hand experience of using your website or your app. Mystery shoppers will focus on a vast range of different factors, such as; how accessible your website is, how easy your app is to use and how responsive your web chat services are, depending on what you’re trying to achieve with mystery shopping.
When working with Proinsight, all of the feedback from your online mystery shops will be uploaded to a convenient state-of-the-art reporting platform. You can view the results and comments on your bespoke client dashboard, enabling you to start implementing any required changes straight away.
Why should businesses be using this type of mystery shopping?
Whether you run a business that predominantly operates online or not, using this specific mystery shopping service will provide you with quantitative and qualitative insights into your digital offering. The more you can learn about the experience consumers have when interacting with your business online, the better and it will enable you to make sure that this modern aspect of your business isn’t letting you down.
Due to the fact that, more often than not, your online platforms will influence the first impressions consumers have of your business, the feedback you receive from a mystery shopper and what you go on to do with this feedback can directly influence your success. Your online presence should be just as powerful as your physical presence these days and using the results and comments from mystery shops, you can ensure that this is the case. What’s more, you can make sure that you’re always providing a flawless customer experience and exemplary customer service, even if this is virtually.
As more of an emphasis is placed on a businesses’ online presence nowadays, working with a mystery shopping company can help you to ensure that your business remains both relevant and competitive. Continually improving your website and your app will help to prevent consumers from turning to your competitors when searching for products and/or services online, and this can have a direct impact on your bottom line.
Working with a mystery shopping company in the UK
Ultimately, there is no denying that regardless of what type of online presence you have, working alongside a mystery shopping company is really useful. Visiting websites and apps rather than brick and mortar stores is something that people will continue to do for many years to come, so ensuring that you are prepared for the ‘digital age’ and the new way consumers interact with businesses is really important.
Should you be looking for a mystery shopping company in the UK that provides online mystery shopping services, be sure to take a look at the rest of the Proinsight website today. We are continually updating our services to keep up with the behaviour of modern consumers and we can help you to ensure that your online presence is a true reflection of your brand. Our team of mystery shopping specialists will gladly take the time to discuss our wide range of services with you in more detail and answer any questions that you may have relating to how online mystery shopping works.