• Mystery Shopping your Customer Experience

  • Things To Consider When Using A Mystery Shopping Service For The First Time  


    No matter what type of business you own, it goes without saying that your customers are vital to your success. For this reason, it is undeniably important to ensure that you’re doing all you can to keep them coming back to you time and time again, and to prevent them from jumping ship and going to your competitors instead. This is why so many businesses use mystery shopper services, they really are the most useful way to understand your customer journey.  


    Mystery shoppers can be incredibly advantageous to businesses of all shapes and sizes, and if you’ve never used their services before then it is undeniably worthwhile looking into them in more detail. When it comes to using a premium mystery shopper service for the first time though, there are a few important things to consider before you sign any contracts or hand over any money. Make sure that you think about the following;  


    Your main reasons for wanting to use a mystery shopper 


    Whilst many turn to mystery shopping when they want to improve their customer service and the general experience they provide, think about what your main reasons are for wanting to use this service. For example, do you keep losing customers to competitors or are you struggling to get customers through the door? Highlighting these reasons will help you to ensure that you’re using the most useful services available to help your business. 


    Which industry sector your business falls under  


    This probably won’t take much consideration as you will know what industry sector you fall under, but it is important to make sure that you’re bearing this in mind when you’re choosing which agency you’re going to work with. Not all mystery shopping agencies will have experience in your industry and it is essential to ensure that you’re finding an agency with the right expertise. This will directly influence how beneficial mystery shopping is for you.  


    The areas of your business you’re interested in improving  


    Contrary to popular belief, there is more to premium mystery shopper services than just face-to-face mystery shopping nowadays. Lots of agencies will provide a range of services, from social media and telephone mystery shopping to competitor shops and market research, so take some time to consider which areas of your business need the most improvement. You can then pick which services would be most helpful for your business.  


    How much you’re willing to spend on mystery shopping 


    Of course, whenever you’re investing in ways to improve your business, you will need to think about how much you’re realistically able to spend. As you may expect, some agencies are more expensive than others, but it is important to remember that price often reflects the quality of the services you’ll receive. You may find that some services are more expensive than others too and having a budget in mind will help you to narrow down your options.  


    Any specific needs and requirements you have  


    Before you jump straight into working with a mystery shopping agency, you should take some time to carefully consider whether you have any specific needs and requirements that they need to be able to meet. For example, some agencies will only provide ’off-the-shelf’ packages and if these can’t meet your needs, you need to find an agency that offers unique packages. Making a note of your requirements at this stage will help to prevent anything from being overlooked.  


    Using mystery shopper services  


    There really is no denying that there are numerous benefits to working with a mystery shopping agency and the services that they provide can help you to improve your business in so many ways. Hopefully, if you’re interested in using premier mystery shopper services for the first time, thinking about everything mentioned above will help you to ensure that you’re investing in the right agency and the right services.  


    No matter what industry sector you fall under or what mystery shopper services you’re interested in, be sure to visit the Proinsight website. As an incredibly experienced agency, you can trust that we have the skills and knowledge to help you better understand your unique customer journey and we will provide you with nothing but premier services. We have such a vast client base and we are sure that you’ll recognise some of the brands that we work with, so you can rest assured knowing that your business will be in the best hands with our team.  


    Fill out the contact form below to find out more about mystery shopping with Proinsight.