• Mystery Shopping your Customer Experience

  • Our Story – old

    Our Story

    Our Managing Director, David Hopkins, has a long history in the business of doing good business. After co-founding a leisure consulting company called Proleisure LLP in 2008, David saw a real need in the broader market for better customer insight and launched Proinsight in 2014. After six exceptional years helping our clients deliver excellence in their own businesses, we are now a leading specialist provider of mystery shopping, auditing and research programmes for a wide variety of sectors here in the UK.

    Our team

    Our team are as diverse and exciting as our mystery shops and, without blowing their trumpets too much, they’re all awesome. We believe that our team needs to have practical operational experience in business as well as being fantastic, vibrant human beings. This means we really do get the challenges our clients face because we’ve been there and done it ourselves.

    Chloe Kinch
    Director of Client Success

    Chloe joined us as an Account Manager in August 2017. Prior to Proinsight, Chloe had worked as National Sales Manager for Parkwood Leisure and has vast experience in the leisure industry. She will be responsible for looking after many of our clients and helping them get the most out of their mystery shopping programmes. Her infectious laugh and quiet wit keep the office staff alive with anticipation.

    Hannah Weekes
    Director of Operations and International Partnerships

    Hannah joined us in January 2019 with a history of working in the leisure industry in various leadership roles behind her. She’d met the Proinsight team through these previous roles having used their mystery shopping services and even became a Mystery Shopper of ours too! Hannah runs Proinsight’s day to day operations, working with our Programme Coordinator and Quality Control team. A keen dancer in her youth, but due to injury can’t continue this professionally still to this day can never say ‘”no” to a ‘boogie’ on the dancefloor.’

    Fern Cunnell
    Insight Manager

    Jack King
    Programme Coordinator

    Jack joined Proinsight in November 2021 after working as Team Leader in the Document Services Industry. Since then, he has become integral part of the Pro team, where his constant witty remarks regularly keep morale high!  An avid golfer, you can often find him down his local driving range, perfecting his drive. If not on the golf course, he’ll definitely be the first to get the round in down at the pub!





    Ben Elwood
    Account Manager


    Ben joined us as an Account Manager in November 2022 – this is his second stint with the Proinsight team and he comes back with sales experience from the SaaS industry. In his spare time you’ll find him playing all sorts of sports but primarily spends his time on football pitches across London.

    Hugh Davies
    Programme Coordinator

    Hugh joined us as a Programme Coordinator in April 2022. Prior to Proinsight, he studied Journalism, Media and English Literature at Cardiff University and went on to be a Content Writer before joining Pro. Hugh is an avid lover of football and regularly keeps the whole team up to date with how well Watford is getting on (much to everyone’s annoyance)!

    Liz Addison
    Quality Control

    Liz is a teacher who has taught kids from 12 to 60 years old in a variety of subjects.  For the past 18 years she has been more involved in organisational change, design and leadership.  She has a passion for gin, of all kinds, and the odd red wine, and she also has a soft spot for musical theatre.  As Liz is always involved in many different things, this type of work can be fitted in – usually at 6am which suits her!

    Mhairi FitzPatrick
    Executive Director

    After founding and selling two businesses in the leisure sector, Mhairi brings her operational and product development experience to expand Proinsight’s portfolio and help the team drive growth. Sports fan and food fan in equal measure she makes full use of London’s diverse restaurant scene

    Andy Kay
    Executive Director

    Andy’s strength is derived from a wealth of practical business experience and he is equally at home whether working with a self-funded start up or working alongside institutional investors. He has a passion for football, and still plays for the ‘Oakington Vikings’ at his ripe old age!


    Our Mission

    To take our partners straight to the heart of their customers’ service experience by delivering exceptional mystery shopping, every job, every time, on time.

    Our Vision

    We transform customer experience, using insight gained through mystery shopping.
    Core Values