• Mystery Shopping your Customer Experience

  • As the new year kicks in, many of us are on the lookout for opportunities to boost our income and recover from the holiday season’s expenses. If you’re searching for a flexible and intriguing way to make some extra money, look no further than mystery shopping. This unique gig offers a myriad of benefits, making it the perfect choice for those eager to pad their wallets in January.

    Beat the Post-Holiday Blues:

    January can often bring a sense of financial strain after the holiday season. Mystery shopping offers a refreshing way to counteract this by allowing you to earn extra income without committing to a traditional part-time job. You can take on shopping missions at your convenience, turning the post-holiday blues into an exciting adventure.

    Flexible Schedule:

    One of the biggest advantages of mystery shopping is its flexibility. Whether you have a full-time job, are a student, or have other commitments, mystery shopping can be tailored to fit your schedule. This makes it an ideal option for those looking to make money without the constraints of a rigid nine-to-five job.

    Diverse Opportunities:

    Mystery shopping goes beyond just evaluating retail stores. In January, businesses across various industries seek feedback on their services. From restaurants and coffee shops to fitness centres and hotels, the options are diverse. This variety not only keeps the job interesting but also allows you to explore new places while getting paid for it.

    Reinvent Your Shopping Experience:

    Imagine getting paid to shop! Mystery shopping allows you to experience retail therapy with a purpose. While you evaluate the store’s customer service, product quality, and overall atmosphere, you can also indulge in some guilt-free shopping, as some assignments may even reimburse your purchases.

    Sharpen Your Observation Skills:

    Mystery shopping is not just about making money; it’s an opportunity to enhance your observational and analytical skills. You’ll be honing your ability to notice the finer details, which can be beneficial in various aspects of your life, including work and other professional aspirations too!

    As the new year unfolds, seize the opportunity to boost your income with mystery shopping. With its flexibility, diverse opportunities, and added perks, mystery shopping stands out as the perfect way to make extra money in January. So, why not turn your shopping outings into a profitable venture and start the year on a financially empowering note?


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.