The Importance Of Health Club Secret Shopping
At Proinsight, we have been supporting the health and fitness industry with our mystery shopping services since 2014, delivering a variety of insights via many different customer journey channels. From website enquiries to face-2-face tour our mystery shoppers are experts in mystery shopping well-known brands such as David Lloyd, Active Nation and Gymbox.
As leisure centres and health clubs bounce back from the repercussions of the pandemic, it is now more important than ever before to be using mystery shopper services and they really can be incredibly advantageous. If you’ve never considered using health club secret shopping services and you’re wondering whether they’re really a worthwhile expense, keep reading today. Below we have looked into some of the many reasons why it is always important to understand your members’ experience nowadays.
The fitness industry is more competitive than ever
Millions of people here in the UK alone have a gym membership and whilst this used to be seen as a luxury, it has now become an essential part of many people’s lifestyles. Year after year, the number of people investing in their health and wellbeing continues to rise, and the industry really is booming which is brilliant news for health clubs.
However, as the interest in gym memberships rises so does the intrigue into digital fitness classes and this is something we have all seen a rise in over the last 12 months. This means that there is more competition than ever before and it is essential for health clubs to stay at the top of their game. Thankfully, this is something that health club secret shopping can help with.
Keeping members happy is essential to your success
When you run a fitness facility, whilst you might know a lot about the fitness industry and your position in the market, undoubtedly, what’s really important is your members. If your members are unhappy then they will simply go elsewhere to receive the level of customer service you’re unable to provide. So, understanding their wants and needs is incredibly important.
Using health club secret shopping services provides you with the opportunity to get to know what your members really want rather than what you think they want. These services will give you an invaluable insight into what your health club is doing right and what you can improve on to increase member satisfaction, opening your eyes to what you need to focus on.
Fitness trends are continually changing
Like all other industries, it can be difficult to keep up with the current trends and knowing what’s big in the world of fitness is essential when you own a health club. Conducting up-to-date market research is something else that a mystery shopper agency can help you with, which will enable you to stay relevant and attract new members.
The information you’re provided with from health club secret shoppers and the range of services they offer will enable you to make changes to your facility that you know will positively affect your business. Instead of taking a gamble and hoping that the changes you make will be beneficial, you will have the data required to make strategic decisions for business growth.
Using health club secret shopping services
All in all, it is fair to say that while many people commonly associate secret shopping with retail stores or cafes and restaurants, the services that agencies provide can be incredibly beneficial for businesses in the health, wellbeing and fitness industry too. So, if you own a health club, then it is undeniably worthwhile thinking about working with a mystery shopper agency, you can guarantee that they will have a huge impact on the success of your business.
Whether you own a health club, fitness club, health spa or a gym, if you’re interested in mystery shopping services, don’t hesitate to contact us here at Proinsight. We have a comprehensive range of services that can help you to improve the customer experience at your health club and we currently mystery shop a number of the major health and fitness operators here in the UK. You can trust that we are the best agency to turn to for health club secret shopping services and you won’t be disappointed with the services you receive from us.