• Mystery Shopping your Customer Experience

  • When you decide to start a new business, it goes without saying that you will want to give yourself the greatest possible chance of success. There are a few different things that you can do to ensure that you’re starting out on the right foot and getting the foundations in place in order for you to then grow and ultimately succeed, including; mystery shopping 


    There are a number of different mystery shopping services that start ups can use when they’re new to the market and they can have a positive impact from day dot. If you haven’t really considered working with a mystery shopping agency and you’d like to learn more about the advantages of doing so, keep reading today. Below we have explored how mystery shoppers can help you during this exciting, yet terrifying, time.  


    Establish what makes you unique   


    It is important to know what sets you apart from your competition when you’re first starting out and trying to establish your place in the market, and mystery shopping can help you do so. By carrying out competitor shops, mystery shoppers will provide you with a useful insight into what your competitors are doing well and what they’re not so great at. This information will be invaluable when you’re establishing a competitive edge.  


    Learn about your target audience 


    Knowledge is power when you’re a business owner and market research is essential to ensure that you’re providing your customers with the products/services that they really want, rather than what you think they want. Mystery shoppers can carry out research programmes to help you develop a greater understanding of your target market. They will also help you to analyse the findings and use them to your advantage when you’re developing your product/service range.  


    Ensure you’re communicating in the right way 


    In order to win over customers and get them to trust your start up, communication is key. Using services like telephone mystery shopping and social media mystery shopping, you can ensure that you’re interacting with your customers in the best way and that no channel of communication is letting you down. Getting feedback about how you’re handling engagement from potential customers will enable you to make any required changes to ensure that your customer service is effective in every form.  


    Develop your customer journey  


    No matter what you’re able to offer your customers, it is important to ensure that every stage of your customer journey is exemplary. Whether you have a brick and mortar store or an online store, for example, mystery shopping will enable you to truly understand the customer experience in real-time. Both face-to-face mystery shopping and online mystery shopping will help you to get under the skin of your start up and learn about your unique journey.  


    Maintain a positive customer experience 


    On average, 96% of customers indicate that customer service influences their decision to stick with a brand and returning customers are so important to start ups. Once you have started trading, mystery shoppers can provide you with feedback about their first-hand experience with your business, highlighting any room for improvement. You can then ensure that your customer experience is top-notch and is encouraging customers to do business with you again.  


    Using mystery shopping services  


    Ultimately, it is fair to say that mystery shopping can be incredibly beneficial for all start ups and it is undeniably something that is worthwhile looking into in more detail. Working alongside a mystery shopping agency from the outset really can be the key to your success and it will help you to ensure that you’re making the best business decisions every step of the way.  


    To find out more about the different mystery shopping services available, feel free to browse through the Proinsight website today. We provide a vast range of useful services that are perfect for start ups and if you’re interested in working with a mystery shopping agency, there is no better company to turn to. We don’t believe in a ‘one size fits all’ approach and we will work with you to build a programme that is perfect for your business during these early stages. You really will be in the very best hands with our team.