Valentine’s Day is one of the busiest days of the year for businesses in the hospitality industry. Restaurants, bars, hotels and spas are among some of the most popular places to celebrate this day of love. From romantic dinners to couples’ massages, Valentine’s Day brings in a huge influx of customers who are looking for special ways to show their love and appreciation for their significant other.
A lot of hard work goes into making Valentine’s Day special for customers and businesses will start planning weeks in advance to ensure they’re ready for a surge in customers. In addition to preparing for more customers, businesses also need to ensure they’re prepared to provide top-notch service and offer their guests a memorable experience.
If you’re looking for a way to improve your customer experience this Valentine’s Day, working with a mystery shopping agency can be beneficial. Below we have explored the demands of Valentine’s Day and how mystery shoppers can help hospitality businesses in more detail.
The pressure of Valentine’s Day in the hospitality industry
The lead-up to Valentine’s Day can be a very stressful time for businesses in the hospitality industry. Lots of people want to make special plans for this day, resulting in an abundance of bookings and your diary is likely to be full during the week of Valentine’s. Customers often expect high levels of service too and they want to have an enjoyable experience with your business. Not to mention, they can also expect discounts or other special offers at this time.
When there is an increased demand for services, it can be difficult to meet customer requirements, especially if you are operating with the same number of employees. Smaller businesses, in particular, can struggle to accommodate a surge of customers around Valentine’s Day and their customer experience will suffer. The high expectations of customers can put additional pressure on businesses as well and this is often when cracks start to show.
How mystery shopping can help businesses prepare for Valentine’s Day
It can be difficult to know whether your business is ready to handle whatever Valentine’s Day might bring. Many think they’re prepared, but when the 14th of February comes around, they experience problems that could have easily been avoided. Using mystery shopping services can help you to ensure you’re fully prepared for the influx of customers in February and that you’re providing the best service possible to them.
Working with a mystery shopping agency can give you useful insights into several aspects of your business. Mystery shoppers will interact with your business in the same way any other customer would, providing you with feedback on their first-hand experience. This feedback will enable you to make any changes required ahead of Valentine’s Day to ensure you’re well-prepared to meet your customers’ high expectations.
When a mystery shopper interacts with your business, they will evaluate your customer service throughout the customer journey, ensuring that you’re providing the high standards required. They can also provide feedback on things like the layout and atmosphere of your premises, enabling you to make sure you’re meeting the needs of your customers this Valentine’s Day and no one is leaving your premises disappointed.
If there is anything in particular that you would like a mystery shopper to assess during their interactions with your business, this can be arranged by a mystery shopping company. A bespoke package is the best way to ensure you are getting the best feedback possible to make Valentine’s Day successful this year.
Working with mystery shoppers in London
Whenever you own a business in the hospitality industry, mystery shopping can be incredibly useful to help you improve your customer experience and provide customers with a special visit to remember. If you’re interested in working with mystery shoppers in London to ensure your business is prepared for Valentine’s Day, get in touch with our team at Proinsight.
We have worked closely with a range of businesses in the hospitality sector, from Starbucks to Bannatynes Hotels, helping them to improve their customer journey. Our team of mystery shoppers can help you to understand what’s working well and what isn’t, and their feedback will enable you to make beneficial changes to your business. If you have any questions about mystery shopping for Valentine’s Day, we will happily answer these for you, so contact us today.