• Mystery Shopping your Customer Experience

  • Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

    We’re thrilled to announce a brand new partnership that’s set to elevate the customer experience at Liverpool Airport to new heights.

    Proinsight, renowned for its innovative mystery shopping solutions, is teaming up with Liverpool Airport to ensure that every traveler’s journey through the airport is nothing short of exceptional.

    We chose to partner with Proinsight because of its proven track record in the industry, and operationally they require very little support. In the long term we hope to identify opportunities for improvement so we can ensure all our passengers continue to have a great experience flying from Liverpool Airport.

    – Thomas Ratcliffe, Commercial Manager, Liverpool John Lennon Airport

    At Proinsight, we believe that every interaction counts, and this collaboration with Liverpool Airport embodies that ethos. Our tailored mystery shopping program will delve deep into every aspect of the airport experience, from check-in to departure gates, security procedures to retail outlets, and beyond. By meticulously assessing various touch points, we aim to deliver insights that will empower Liverpool Airport to refine its services and exceed customer expectations.

     

    At Liverpool Airport we take pride in our passenger experience and we’re always looking at ways to enhance this even further. Partnering with Proinsight allows us to be even closer to the passenger experience and will help us to ensure we retain our position as the Which? Best Airport in the UK as voted for by passengers.

    – Thomas Ratcliffe, Commercial Manager, Liverpool John Lennon Airport 

    What sets Proinsight apart is our commitment to precision and excellence. Our team of seasoned mystery shoppers are not only skilled evaluators but also passionate about delivering actionable feedback that drives tangible improvements. Through our partnership with Liverpool Airport, we’re dedicated to enhancing operational efficiency, optimizing customer satisfaction, and fostering a culture of continuous improvement.

    Liverpool Airport is more than just a transportation hub; it’s a gateway to unforgettable experiences and cherished memories. By joining forces with Proinsight, Liverpool Airport reaffirms its dedication to providing travellers with a seamless and enjoyable journey from start to finish.

    Meet Liverpool Airport’s Account Manager, Chloe…

    Chloe joined us as an Account Manager in August 2017. Prior to Proinsight, Chloe had worked as National Sales Manager for Parkwood Leisure and has vast experience in the leisure industry. She will be responsible for looking after many of our clients and helping them get the most out of their mystery shopping programmes. Her infectious laugh and quiet wit keep the office staff alive with anticipation.

    Connect with Chloe on LinkedIn

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    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.