• Mystery Shopping your Customer Experience

  • The anticipation is over, and the curtains have finally been drawn to reveal the most awaited treasure trove of insights – our 2023 Health and Fitness Industry Benchmark Report. With over 45,000 pieces of data meticulously gathered from mystery shops conducted throughout the year, this report is your exclusive backstage pass to the inner workings of the health and fitness industry.

    “This report provides the health and fitness industry with a wealth of information that can be used to target areas for improvement. By delivering a better quality and more consistent end-to-end member journey, retention rates will improve and member numbers will grow. Every brand in this sector has something they can learn from this report” – Jill Spencer, Director of Business Intelligence 

    Whether you’re a gym owner, a fitness professional, or simply passionate about leading a healthy lifestyle, this report is your golden ticket to understanding the pulse of the industry. We’ve left no stone unturned, delving deep into the nuances that shape the landscape of health and fitness in 2023.

    What to Expect:
    1. Comprehensive Analysis: Our report goes beyond surface-level observations. It provides a comprehensive analysis of the data collected, offering a 360-degree view of the industry’s performance, trends, and challenges.
    2. Key Performance Indicators (KPIs): Dive into the key metrics that matter. From customer satisfaction to facility cleanliness, our benchmark report identifies the KPIs that can make or break a health and fitness business.
    3. Consumer Perspectives: Gain valuable insights into what customers truly want. Understand their preferences, expectations, and the factors that drive their loyalty to health and fitness establishments.
    4. Emerging Trends: Stay ahead of the curve by discovering the latest trends shaping the industry. Whether it’s innovative fitness classes, cutting-edge technology, or unique customer engagement strategies, our report highlights the trends that are making waves.

    “I am so excited to share all of the insights we have collected with our clients over the past 12 months, I love seeing the improvements year on year. 55% of operators are now conducting a follow up call, this was only at 28% back in 2017, so whilst, we still have a long way to go, we’ve made great progress.” – Chloe Kinch, Director of Client Success

    Why You Can’t Afford to Miss It:
    1. Strategic Planning: For industry professionals, our benchmark report is a strategic planning tool. Leverage the data-driven insights to fine-tune your business strategies, enhance customer experiences, and stay ahead of competitors.
    2. Benchmark Against the Best: Compare your business’s performance against industry benchmarks. Identify areas of improvement and capitalize on your strengths to stand out in the crowded health and fitness market.
    3. Educational Resource: Whether you’re a seasoned industry veteran or a newcomer, the report serves as an educational resource. Learn from successful businesses, understand market dynamics, and discover opportunities for growth.

    “Today’s consumer expects more; every interaction must be in line with the brand promise and potential/current customers react badly when the company fails to deliver. They will take their pound elsewhere and there are plenty of new faces with shiny new products making great offers.” – David Hopkins, Founder & Managing Director 

    The 2023 Health and Fitness Industry Benchmark Report is not just a document; it’s a roadmap to success in the health and fitness sector.

    Don’t miss out on the chance to elevate your business, make informed decisions, and lead the charge in shaping the future of the industry.