• Mystery Shopping your Customer Experience

  • Eggfree Cake Box opened its first store in the heart of East London in 2008. Its mission was to provide the UK market with a new concept; delicious fresh cream Celebration Cakes made without using eggs and an ‘on demand’ service. By eliminating the egg, without compromising on taste and texture, ECB cakes were an instant success; and a favourite amongst many who have certain religious, dietary and/or lifestyle choices.


    Ten years later and following a strong year of new openings in 2016/2017, the company now operates almost 100 outlets and envisages opening 2 to 3 new stores per month nationally. As part of franchisee start-up and regular training, guidance, and support, Eggfree Cake Box appointed Proinsight to provide a regular programme of mystery shops across their entire estate.

    ‘At Proinsight, we are absolutely delighted to be partnering with a company that delivers such a great product and is dedicated to providing excellent customer experience.’ – commented Chloe Stone, the Eggfree Cake Box account manager.