• Mystery Shopping your Customer Experience

  • Proinsight appoints new head of client services and research


    Leading mystery shopping and research consultancy, Proinsight, has added to its team with the appointment of Anna Marangi as Head of Client Services and Research. Anna’s fifteen years career in the market research industry has led to the delivery of large scale research projects for clients both here in the UK and abroad.

    Anna will be not only be responsible for the delivery of Proinsight’s research arm but she will also develop exciting new areas of research with Proinsight’s client companies as well as developing a new strategic recognition programme with clients and one which will also benefit Proinsight’s 4,000 strong shopper database.

    Anna’s previous research projects include running a multi-country legal market research project on behalf of an international law firm, leading to reports published in the legal press. Before that she completed a significant piece of qualitative research for a pharmaceutical company, establishing the link between Obesity and Diabetes.

    David Hopkins, Managing Director of Proinsight said:

    “Anna’s addition to the team will support Proinsight’s provision of market leading research and insight and enhance the valued service that we deliver to our clients. Her background in market research and ability to develop insightful reports based on her findings will enable Proinsight to support our client’s needs as we continue to ensure that better insight always leads to improved commercial outcomes and showcase the value that mystery shopping can provide as a rapid return on investment.”

    Proinsight is a member of the Market Research Society and Mystery Shopping Provider Association and works with over 350 UK leisure centres. Proinsight uses the latest technology to deliver results on a client facing online platform which supports digital voice recording and HD film. An extensive benchmarking service is available telling clients how they are performing against industry standards regionally and UK wide.