• Mystery Shopping your Customer Experience

  • With spring just around the corner, lots of families are starting to plan their summer holidays. Here in the UK, people enjoy staycations from the start of spring all the way through to the start of autumn, and there are so many incredible holiday destinations to visit. For many caravan parks, summer is by far the busiest time of the year and the peak holiday season brings hundreds of families to holiday parks. The school summer holiday, in particular, is often fully booked with families looking to have a holiday to remember.  


    Now is the perfect time for caravan parks to start preparing for the huge influx of holidaymakers they’re going to welcome over the next few months. If you’ve never tried mystery shopping, it’s worth looking into mystery shopper services in more detail. Arranging for mystery shoppers to stay at your caravan park and provide you with feedback about their first-hand experience can be hugely beneficial. Below we have explored how mystery shopping can help caravan park owners prepare for the upcoming peak holiday season.  


    Ensure the Park Lives up to Expectations  


    Visiting a caravan park is a great way to get away from the hustle and bustle of everyday life and enjoy some quality time with friends and family. Over the years, holiday parks in the UK have started offering more accommodation options and a range of desirable facilities, enticing families to stay with them. However, this has resulted in people expecting more during their stay and caravan parks have high expectations to live up to.  


    Working with a mystery shopping company can help you to ensure your park is ready to welcome families and that you’re delivering what’s expected. Mystery shoppers can provide feedback on everything from the design of your luxury lodges to the cleanliness of your swimming pools, and they can give you an invaluable insight into what your customers are thinking about your caravan park. This enables you to make a few key changes before the peak season rush, ensuring your park will live up to expectations this summer.  


    Identify Areas for Improvement 


    Regardless of how many years your caravan park has been welcoming families, you will have certain ways of doing things. If the way you run your park is currently working, this doesn’t mean that there isn’t room for improvement. Changing the way you do things and updating your methods can be more impactful than you may initially realise, and it’s always beneficial to get under the skin of your business to highlight inefficiencies.  


    With several mystery shopper services available, a bespoke programme can be created for your holiday park that analyses the different ways people interact with your business. With the help of a mystery shopper, you can gain a better understanding of what’s currently working well and what could be improved, enabling you to make some changes before the busiest time of the year. Focusing on business-critical areas can help you to improve the way you do things this summer, ensuring families have a positive experience with your business.  


    Provide an Unforgettable Experience 


    Every element of their say at your caravan park, from the availability of amenities to the efficiency of staff, will impact the overall experience families have. When things are up to scratch and you’ve provided a high standard of service, people are more likely to return to your park next year and also recommend you to their friends. Customer loyalty and word-of-mouth recommendations can have a significant impact on your success.  


    Investing in mystery shopping and taking some time to evaluate your business can help you to deliver the best experience possible. Continuing to use mystery shopping services throughout the summer will enable you to ensure you’re consistently delivering the same experience that families have come to expect as well, preventing disappointment. Mystery shopping can help you to measure customer satisfaction and track progress over time, so you can continue to make improvements as and when they’re required.  


    Using Mystery Shopper Services in the UK 


    When preparing for the peak holiday season, caravan parks can learn so much by working with a mystery shopping company and it’s undeniably beneficial to use mystery shopping services. Whether you’re keen to improve your customer service or enhance your customer experience, our team at Proinsight can provide you with the expert assistance you need. We have the knowledge and experience required to help caravan parks in the UK have a successful summer.  


    Over the years, we have worked with well-known holiday park brands like Parkdean Holidays and our mystery shopping services have been an invaluable tool for many businesses. We can create a bespoke package for your caravan park, focusing on the elements of your customer journey you’re most interested in improving, and we will work closely with you to help you get results. To find out more about mystery shopper services in the UK, contact us today.