Proinsight providing mystery shopping for Eggfree Cake Box

Eggfree Cake Box opened its first store in the heart of East London in 2008. Its mission was to provide the UK market with a new concept; delicious fresh cream Celebration Cakes made without using eggs and an ‘on demand’ service. By eliminating the egg, without compromising on taste and texture, ECB cakes were an instant success; and a favourite amongst many who have certain religious, dietary and/or lifestyle choices.


Ten years later and following a strong year of new openings in 2016/2017, the company now operates almost 100 outlets and envisages opening 2 to 3 new stores per month nationally. As part of franchisee start-up and regular training, guidance, and support, Eggfree Cake Box appointed Proinsight to provide a regular programme of mystery shops across their entire estate.

‘At Proinsight, we are absolutely delighted to be partnering with a company that delivers such a great product and is dedicated to providing excellent customer experience.’ – commented Chloe Stone, the Eggfree Cake Box account manager.