Last week’s FIBO trade show for fitness, wellness and health in Germany’s Cologne attracted a record 138,000 visitors over its four event days.
The show has gone from strength to strength, having almost tripled attendance figures over the past five years. This year it recorded a 19 per cent visitor increase on 2014’s show, as 725 exhibitors from 40 nations showcased their latest products.
“FIBO is among the leading trade fairs with the strongest growth momentum worldwide”, said Hans-Joachim Erbel, CEO of organiser Reed Exhibitions Deutschland. “The scale of this development is unparalleled in the international trade fair business.”
The gargantuan Exhibition Centre Cologne played host to FIBO 2015, which occupied 130,000sq m (1,399,308sq ft) of floor space. Organisers say next year’s event will cover even more ground, with over 80 per cent of FIBO 2016’s stand space booked already.
Proinsight Managing Director David Hopkins and Executive Director Andy Kay were thrilled to attend the show, where they had the chance to meet with many of their clients.