• Mystery Shopping your Customer Experience

  • Jigsaw joins forces with Proinsight, the UK’s market research leader. 

     

    We’re thrilled to share some fantastic news with our mystery shopping community – we have officially partnered with the renowned clothing brand, Jigsaw!

     

    At Proinsight, we’ve always been dedicated to enhancing customer experiences and bringing a touch of adventure to shopping. Our new collaboration with Jigsaw takes this commitment to a whole new level. We believe that every shopping trip should be a delightful exploration, and Jigsaw shares our vision wholeheartedly.

    What Does This Partnership Mean?

     

    This partnership means that we’ll be working closely with Jigsaw to elevate the shopping experience they provide to their valued customers. As mystery shoppers, we’ll step into the shoes of a regular shopper and provide invaluable insights on various aspects – from store ambience and customer service to product displays and overall shopping journey.

    Here’s what Vicki Baker, Head of Retail had to say about the new partnership;

    “Jigsaw is renowned for bringing elevated design to the high street. We want to ensure, instore we continue to provide an elevated level of service to all our customers in Jigsaw – this is what sets us apart on the high street. We want to continue to inspire, excite and make our customers feel amazing. By providing our teams with this service tool to train, coach and learn with their teams and working in partnership with ProInsight. This will allow us flexibility to layer on additional arms to our service and see how this is landing in our stores will mean we always offer the level of service that sets us apart.”

    Jigsaw
    Why is mystery shopping essential for fashion brands?

    In the fiercely competitive world of clothing retail, staying ahead of the curve is paramount. One secret weapon that many successful fashion businesses have in their arsenal is mystery shopping. This undercover evaluation method is not just a trend; it’s a strategic approach to thriving in the fashion industry. It provides a unique opportunity to fine-tune your operations, stay competitive, and deliver exceptional customer experiences. By embracing mystery shopping, you’re not just selling clothes; you’re creating memorable shopping journeys that keep your customers coming back for more.

    Together with Jigsaw, we are committed to delivering even more insightful and actionable data to our clients, helping them elevate customer experiences and drive excellence in their businesses.

    Stay tuned as we dive into this exciting partnership with Jigsaw! Together, we’re set to make shopping an adventure filled with style, quality, and exceptional service.

    Find out how Proinsight can help your business, click here to request a quote.


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.