• Mystery Shopping your Customer Experience

  • The Benefits Of Working With A Leisure And Entertainment Mystery Shopping Agency


    Businesses across a variety of industries are starting to work with mystery shopping agencies and the services that they offer can be incredibly advantageous. Even industries that don’t necessarily provide products and services in the most traditional way, such as the leisure and entertainment industry, can still benefit from using a range of mystery shopping services.


    As this industry is starting to return to a pre-pandemic normal, whether you own a bowling alley or a holiday park, for example, working with a specialist leisure and entertainment mystery shopping agency can aid your success. If you’ve never considered using mystery shopping services before but your business has been struggling since the start of the year, below are some of the biggest benefits of trying mystery shopping.


    Ensure you’re delivering the best customer experience


    Customers’ wants and needs have changed over time and more so than ever before, customer experience is vitally important, especially in this particular industry. At its most basic level, your success depends heavily on the consistent delivery of your customer experience. Simply put, working with a mystery shopping agency can help you to ensure that your experience isn’t disappointing and that customers are likely to return to your business time and time again.


    At Proinsight, we have carried out multiple mystery shops for Lane7 and their Contracts Manager highlighted the importance of our services since they reopened after the pandemic saying; “It’s great to be able to open our doors again albeit in very different circumstances to what we are used to. It’s more important than ever for us to understand what we are getting right and what we need to change to make the guest experience as great as possible.”.


    Understand what’s working well and what isn’t


    As the Lane7 Contracts Manager touched on above, a mystery shopping agency can provide you with a useful insight into what you’re doing right and what you need to work on. This insight will help you make required changes to your business and improve business-critical areas such as; quality of service and customer satisfaction. Mystery shoppers are uniquely positioned to provide unbiased and honest feedback, highlight exactly where you are excelling and where your business can improve. So, you will know where to focus your time and attention.


    Learn what makes your business unique


    Now that people feel more comfortable going to places like go-karting tracks and mini-golf courses again, knowing what makes your business stand out from the crowd is really important. Both retaining existing customers and attracting new ones is essential to the ongoing success of your business and understanding what sets you apart from your competitors will help you to do so. Highlighting your unique selling points in your advertisements will help you to catch the eye of customers and ensure that you’re not being overlooked for fun days out.


    Make sure your business is staying relevant


    By getting under the skin of your own business with services such as face-to-face mystery shopping and learning more about your competitors by using services like competitor shops, you can ensure that you’re staying both relevant and competitive. The feedback provided by mystery shoppers will open your eyes to changes that need to be made within your business and you can implement their suggestions to make sure you’re moving with the times. With the pandemic changing so many industries, staying relevant is critical at this time.


    Working with a mystery shopping agency


    Now that you can finally fully open your business to the public again, it is undeniably beneficial to work with a mystery shopping agency. The services that they can provide really will be invaluable to your business and they can help you to ensure that you hit the ground running again after being closed for such a long period of time.


    If you’re looking for a mystery shopping agency in the UK to assist you, don’t hesitate to contact us here at Proinsight. We have lots of experience in the leisure and entertainment industry and our bespoke mystery shopping programmes have helped a range of clients such as; Otherworld, Superbowl UK and Parkdean Holidays. No matter what services you’re interested in or what you’re hoping to achieve with mystery shopping, we can help you to ensure that your efforts pay off and there is arguably no better specialist to turn to in this regard.


    Feel free to explore our website today to learn more about how we can assist you with mystery shopping.