Having a website is essential to the success of any business in today’s digital world. A website is a key tool, it allows you to reach a much wider audience and it’s crucial to growing your brand awareness. When you have a website, potential customers can access information about your products and services too, and interact with your business no matter where they’re located. This can help to bring in more leads and sales, and positively influence your bottom line.
All of that being said, if your website is difficult to navigate or contains out-of-date information, this digital tool can actually be counterproductive. A bad website could be killing your brand and it may have the opposite of the desired effect. So it’s not enough to just have a website, you need to make sure your website is working for your business and performing well.
The Importance of Having a Good Website
57% of people are less likely to recommend a business if they have a negative experience with their website. This is a staggering percentage and it proves how much of an impact a poorly designed website can have on the future success of a brand.
Your website is essentially the digital face of your business and the first impression of your website is equally as important as the first impression of your physical workspace. Your website serves as a great platform to provide prospective customers with information about your brand and the products/services you offer. When it has fast loading times, a mobile-friendly design and relevant information, your website will provide a positive experience for visitors and this can help you to win over new customers. However, if people don’t enjoy using your website then this can result in them turning to your competitors instead.
An effective website can also help to increase brand awareness. It can be an effective tool for customer service and engagement, and it can help to build trust and credibility. If you want to put your business in front of more people and increase your sales, a good website is often the key and it can have a direct impact on your bottom line.
Working With Proinsight to Improve Your Digital Journey
There are several ways you can collect data about your website and the way people interact with it. In addition to learning more about the number of visitors you have, the pages they visit and the amount of time they spend on each page, you can also gain information about how users navigate through your website. All of this data can be useful, but lots of businesses don’t really know what to do with it to improve the effectiveness of their website.
Working with a mystery shopping agency and using online mystery shopping services can be a more effective way to truly understand your website and how it’s impacting your brand. Our specialist team at Proinsight can provide analysis of your digital journey, both pre and post website launch, giving you an insight into what prospective customers experience.
Your digital journey is the path taken by customers as they discover, consider and purchase a product or service. The goal of a digital journey is to provide a smooth, personalised experience to customers and make it easy for them to purchase the products or services you offer. So, your website will have a big impact on the journey you’re providing.
When mystery shoppers interact with your website, they can provide you with feedback about their first-hand experience. They will assess the performance of your website from start to finish, giving you an insight into your digital journey from the customer’s perspective. This will enable you to make some changes to your website to ensure it’s a true reflection of your brand and it’s providing a positive experience. Whether you work with our team pre or post-website launch, the insight gained can be used to help you get the most out of your website.
Contact our Specialists Today
If you’ve never considered working with a mystery shopping agency to improve your digital journey and you’d like to find out more about the process of doing so, feel free to contact us at Proinsight today. We offer a wide range of mystery shopping services, including online mystery shopping and social media mystery shopping, and we can give you the insight you need to make sure your website isn’t negatively affecting your brand.
We have worked closely with businesses across a range of industry sectors and our expertise is incredibly vast. Our mystery shopping services are proven to deliver results and we will be happy to share some case studies with you.