• Mystery Shopping your Customer Experience

  •  

     

    Interviews with shoppers!

    We had a lovely shopper who gave up some of their time to have a short interview with us! This shopper is one of our experienced and possesses self assign status on our system, meaning that they reliably and exceptionally completed mystery shops for us! They can instantly pick and assign themselves certain mystery shop assignments.

    Interviewer: Proinsight
    Interviewee: Helen, Self-Assign status shopper, experienced Mystery Shopper.

    Interview with a Proinsight Mystery Shopper! 

    How long have you been Mystery Shopping for?

    Probably about 2 years now and still going!

    Why do you Mystery Shop with Proinsight?

    Proinsight cover a wide range of locations and provide a varied selection of jobs, which is great! I am based in Kent and when I am not mystery shopping, I work as a live-in carer and I travel 5 hours to get to work and home. Because Proinsight have jobs all over the UK, during my travels I can easily hop off the train to complete a few assignments and hop back onto the train! It helps to fill out my day and I get to do it during my journey. The jobs are easy to understand, and I can pick assignments around my journey or I can work my journey around the assignments!

    What intrigued you into doing Mystery Shopping?

    I would have started mystery shopping earlier if I was made aware! As a single parent it can be difficult and a bit tight on cash, mystery shopping can supplement this and really help! The assignments where I can bring others too are really good fun for the family! Being able to include my family, such as the kids, on assignments provide a good day out for the kids. The assignments where I walk away with an item are great too as I get to provide gifts for the family.
    Mystery shopping is perfect for me, it isn’t all about the money but more so the experience! Getting to try out new things and it also provides a nice little family day out. Such as when I am with the kids, I can make it into a little game such as ‘Watch out for the staff members name!’ or ‘What is the Staff members name?’ However, I do have to be careful as some briefs specifically state you cannot bring any additional people with you and this has resulted me in losing pay one time.

    What is your favourite aspect of Mystery Shopping? 

    The variety of assignments that I can do.

    What are your favourite type of assignments?

     I love the retail and pub based assignments. With the pub based assignments, I can travel and grab a pub lunch for free! Or with retail assignments, I can do a bit of retail shopping – I find retail therapy very soothing. 

    What 3 skills or traits would you say is required or a great benefit to being a good Mystery Shopper?

    1) You have to be reliable! If you are agreeing to do a job, you got to do it! 

    2) You have to have a good eye for detail.

    3) And finally, good report writing skills. 

    What is it about yourself, that you makes you a good shopper? 

    I guess I have been doing this for a while now, so I have had a lot of practice and have a fair bit of experience. I always take on assignments and over time you just become more aware of what to do and what you need to look out for. I automatically go into stores and start counting how many sales assistants there are, checking their name badges etc. I believe it is just having the experience, time, commitment and good report writing skills. 

    If you were to introduce someone to the Mystery Shopping world, what would be your number one tip or advice? 

    Always check the brief! Always take a photo of the front of the location, regardless if it is required or not! It can be used as proof of the shop. The photo can be used to see the time it was taken which is really useful. 


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.