• Mystery Shopping your Customer Experience

  • Proinsight Staff Chloe

    Chloe Kinch

    Director of Client Success | Proinsight Mystery Shopping

     With the cost of living still rising, lots of people are worried about being able to pay their bills this winter and even after cutting back on their expenses, many are struggling to make ends meet. More so than in years gone by, people are searching for ways they can make an extra income and they are looking for part-time, flexible jobs they can fit into their busy schedules.  

     

    Mystery shopper jobs are perfect for anyone worried about their rising bills. Our Proinsight team is working hard to provide as many mystery shopping opportunities as possible throughout the UK for our shoppers and signing up to become part of our team can help you to earn some extra money in 2023. Below we have looked into mystery shopper jobs in more detail. 

     

    Different types of mystery shops  

     

    There is such a wide variety of mystery shopping services available these days and when you’re working as a mystery shopper, no two days will be the same. From traditional face-to-face mystery shops where you visit businesses in person to telephone mystery shops where you call businesses from the comfort of your own home, mystery shopper jobs can be extremely varied and there are lots of different assignments to apply for. With so many ways to interact with a business nowadays, mystery shopping is more diverse than ever before.  

     

    When working as a mystery shopper, you will interact with businesses from a huge range of industries too and you may have the opportunity to experience things you’ve never done before, all whilst getting paid. Not only is being a mystery shopper really rewarding, but it’s also exciting and you never know where your next assignment will take you.  

     

    For many, mystery shopping is a great way to make some extra money as you can work in your free time. You can easily fit your mystery shopping assignments into your busy lifestyle and you won’t have to compromise on any other personal or professional responsibilities. Becoming a mystery shopper is a convenient way to get an extra income during this challenging time.  

     

    Earning some extra cash  

     

    You can earn as much as you want when working as a mystery shopper and it will be up to you how many assignments you complete. Some of our mystery shoppers make £10 a month and others make £1000, and this type of work can help you to make ends meet. You will be paid promptly every month for the assignments you complete, however not all assignments will have the same shopper fee and depending on what the shop entails, some will pay more than others.  

     

    Commonly, the longer a mystery shopping assignment will take you, the more you will get paid and you will be able to view the shopper fee before deciding which assignments to apply for. You can generally expect mystery shopping to pay more than things such as online paid surveys and they will be worth your time. At this financially difficult time, we want to make it as easy as possible for you to determine which assignments will be most financially rewarding and we make it clear whether there are any reimbursement allowances for purchases required too.  

     

    Saving money on day-to-day expenses 

     

    In addition to providing you with some extra income to help you pay your bills, mystery shopping can even help you to save some money too. There is a chance you could get paid to do the things you usually do throughout the week, such as going to a coffee shop or working out at the gym. You could also get your coffee or gym membership paid for by a mystery shopping company, so you can spend your hard-earned money on other more important things without missing out on the little things in life that bring you joy.  

     

    Applying for mystery shopper jobs 

     

    At Proinsight, we understand that this is a very challenging time for people and if you would like to become a mystery shopper, you can register quickly and easily on our website today. If you’re looking for some money-saving tips to help you make your money go further this winter, below we have put together a list of great money-saving websites to take a look at; 

     

     

    Other mystery shopping companies 

     

    If you’re currently comparing different mystery shopper jobs and you’re wondering which company you should work with, it’s advisable to look at the MSPA website. This is the representative Trade Association for companies in the mystery shopping industry and you can trust that member companies are considered to be some of the best to work for. You can find a list of mystery shopping companies that had Elite Member Status in 2022 here.  

     

    When researching different mystery shopping companies, it’s worthwhile looking into the following Elite Members of the MSPA; 

     

     


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.


    Robert Brocklesby

    Robert Brocklesby

    Senior Client Success Manager

    Robert is a Senior Client Success Manager at Proinsight, bringing over 20 years of consultancy and industry experience in customer service measurement and development. Throughout his career, he has led numerous high-impact projects for well-known clients across the UK, spanning a wide range of sectors. His work has consistently driven significant improvements in customer experience and contributed to sustainable, profitable growth.

    Robert recognises that each client is unique. He designs tailored Mystery Shopping programmes to monitor, enhance, and elevate the customer journey, aligning with each organisation’s specific goals. In addition to his consultancy work, Robert is a qualified teacher and regularly delivers customer service workshops. These sessions focus on identifying key strengths and uncovering areas for development, empowering frontline teams to drive continuous improvement.