• Mystery Shopping your Customer Experience

  • Often, businesses will place a huge emphasis on having a good January sales-wise and they will be keen to start the new year off on the right foot. However, ensuring that your sales remain strong throughout the rest of the quarter, and beyond, is crucial to have a successful year. After a really challenging 2020 and 2021, it is essential that you’re doing all you can in 2022 to keep the sales momentum going as the excitement of a new year fades.  


    If you’re looking for a new way to boost your sales this year, it is undeniably worthwhile enlisting the help of a mystery shopping audit company. Many don’t realise just how beneficial mystery shopping programs can be and if your sales have started to dip, working with a mystery shopper can make a big difference. Below we have explored how mystery shopping can help you keep the January sales momentum throughout the whole year.  


    How mystery shopping can help boost sales  


    Ensuring your closing rates and conversions stay high is essential to having a profitable year and mystery shopper services can help you to measure your sales processes. Regardless of the products or services you sell, when you work alongside a mystery shopping audit company, you can gain a useful insight into your sales process, enabling you to establish what is working well and what could do with some improvements.  


    Even after you have implemented some changes to your sales process following the feedback you received from a mystery shop, you should continue to work with a mystery shopping company. Regular mystery shops will help you keep an eye on your sales process and measure how successful the changes you implemented are. As shopping trends change throughout the year, you can ensure your business remains relevant and competitive too. 


    Which mystery shopping services are best to use? 


    Mystery shopping audit companies offer a vast selection of services to businesses across a wide range of industry sectors and depending on multiple factors, some services may be more beneficial to use than others. For this reason, the best companies will create a bespoke package that suits your business’s specific needs.  


    There are a few mystery shopping services that are more popular than others for improving sales though and some of the most frequently used services include; 


    Face-to-face mystery shopping  


    This is the most traditional mystery shopping service and face-to-face audits tend to be something that every business uses to measure their sales process. A mystery consumer will interact with your business and experience the in-store sales process first-hand, enabling them to provide you with constructive feedback. Using this mystery shopping service, you can ensure your in-person customer experience is always exemplary.  


    Online mystery shopping  


    When your business operates solely online or you also sell your products/services via your website, online mystery shopping audits can be really useful. A mystery shopper will interact with your website and make an online purchase with your business. They will then give feedback on the online sales process from start to finish, highlighting any issues with website usability, the payment service or the delivery, for example. Using this feedback, you can ensure customer satisfaction is guaranteed when consumers interact with your business online.  


    Competitor mystery shops  


    In order to have a competitive edge and keep up your sales momentum, competitor mystery shops can help you learn more about your competitors. Mystery shoppers will interact with your competitors’ businesses, providing you with an invaluable insight into their sales processes. They will inform you about everything from customer service to USPs and you can use this information to drive strategic business decisions and boost your business growth.  


    Enlisting the help of a mystery shopping audit company 


    If you have noticed that your January sales momentum has started to drop in February and you’re looking for ways to boost your sales for the rest of the year, contacting a mystery shopping audit company is undoubtedly one of the best things you can do. Mystery shopping is incredibly advantageous and it has proven time and time again to be effective, so it is definitely worth trying in 2022.  


    To find out more about the different mystery shopping services available to you, feel free to get in touch with our team at Proinsight. We will be happy to discuss mystery shopping with you in more detail and we can answer any questions you may have. With years of experience behind us, you can trust we have the knowledge and expertise required to provide you with the bespoke mystery shopping program you need, so there is no better company to turn to.