• Mystery Shopping your Customer Experience

  • The beginning of the new year is a perfect time to review your sales process and ensure that you’re starting 2022 off on the right foot. It goes without saying that the past couple of years have been incredibly difficult for business owners in the retail industry and it is really important for many that this upcoming year is much more successful.  


    In order to ensure their sales process is as effective as possible in 2022, lots of businesses are turning to mystery shopping agencies for assistance. The vast range of services they provide, from face-to-face mystery shopping to competitor shops, can help you to assess your sales process and ensure you’re doing all you can to boost sales this year. Whether you have one outlet or a chain of stores across the UK, mystery shoppers can help you deliver the best possible experience for your customers. 


    How can mystery shopping help you boost your sales? 


    There are a number of different factors that will influence your customer experience and, in turn, how much your customers are willing to spend in your store. From the tidiness of your displays to the approachability of your employees, learning more about the way people perceive your business can help you to make strategic decisions to increase your sales.  


    A mystery shopper will interact with your business just like any other customer and when visiting your store, they will pay attention to every small detail. They will then report back to you and provide you with honest feedback about different aspects of their visit. By assessing all parts of your customer journey, mystery shoppers can give you a useful insight into what you’re doing well and what could be improved.  


    The more you can learn about your customers’ shopping experience, the better opportunities you have to make changes and ensure that customers always make a purchase whilst they’re in store. Not to mention, you can influence whether they continue to shop with you time and time again, and this will go on to have a huge impact on your bottom line.  


    Not only can the detailed feedback from a mystery shopper open your eyes to things you may have previously been unaware of, but a mystery shopping agency knows what to do with this feedback to help you boost business growth too. By working closely with a mystery shopping company, you can even make sure you have an edge over your competitors. You can encourage customers to continue shopping with you, rather than turning to your competition, and ramp up your sales in 2022.  


    Why you should invest in mystery shopping in 2022 


    The vast majority of businesses that work with experienced mystery shopping agencies will agree that mystery shopping services are always a worthwhile expense. Time and time again, mystery shopping has proven to have an impressive ROI and regardless of what type of products or services you sell, a mystery shopper can provide you with the insight you need to be able to make cost-effective decisions for business growth.  


    There is still a lot of uncertainty surrounding the future of the economy and to ensure your business remains profitable and robust, now is the perfect time to start working with a mystery shopping agency. By making some adjustments in line with the feedback provided by mystery shoppers, you can continue to deliver exemplary customer service and make sure that your business remains profitable.  


    Finding a mystery shopping agency to work with  


    Ultimately, working with a mystery shopping agency can help you ensure your sales process continues to be as effective as possible, regardless of what happens this year. It is undeniably worthwhile enlisting the help of mystery shoppers as we head into 2022 and this will be one business decision that you will never regret making.  


    Here at Proinsight, we offer a range of mystery shopping services and we can create a bespoke mystery shopping package that suits your business and your goals. We pride ourselves on our ability to provide exemplary mystery shops and honest feedback that is proven to deliver results, and we have many years of experience behind us. You can find out more about our expertise on our website, but if you have any questions regarding how we can help your sales process, feel free to get in touch today.