• Mystery Shopping your Customer Experience

  • The technology industry is evolving at a rapid rate and to stay relevant and competitive, lots of companies are turning to mystery shopping agencies for support. In addition to providing a comprehensive portfolio of mystery shopping services, agencies can create bespoke research programmes for tech companies, which are incredibly useful when designing and launching new tech products in a saturated market.


    Learning more about your target market and getting consumer insights on innovative products can undeniably be useful, and the knowledge gained from market research will be invaluable. Below we have explored some of the different ways market research programmes can benefit tech companies that are keen to bring out new products.


    Meet your customers’ new wants and needs


    Conducting up-to-date market research is undoubtedly one of the best ways to find out exactly what your customers are looking for in new tech products. Using a variety of methodologies, you can collect an abundance of information which can be used to ensure your new products are what your customers really want, rather than what you think they want. Meeting your customers’ ever-changing needs is key to business success and gaining consumer insights will help you to keep up with the fast-evolving market.


    Ensure you’re investing in the right products


    Designing, creating and marketing a new tech product can be very expensive and to ensure you’re investing your money in the right products, you should get some feedback from your target audience. Market research programmes, and the knowledge they provide, can significantly reduce the investment risk associated with expanding your product range and drive strategic decisions for business growth.


    The importance of listening to your customers should never be underestimated and taking on board their wants, needs, thoughts and opinions is one of the best ways to ensure your new tech products are successful. After all, if your customers don’t want to purchase your new products, this will have a negative impact on not just your bottom line but your future success.


    Become an innovator in your industry


    Staying ahead of the curve is key if you want to provide added value to consumers. Using market research you can identify emerging trends and become the first to create new solutions for your target market’s wants and needs. Keeping your finger on the pulse with the help of up-to-date market research will reduce the likelihood of you having to compete against several other companies all with similar products on the market, and you can ensure that any new tech products you create are on-trend and in demand.


    Strengthen your position in the market


    Working with a mystery shopping agency on a research project can help to ensure your business remains both relevant and competitive. Bringing out innovative tech products and staying ahead of the competition will have a positive impact on your reputation, increasing the likelihood of your customer base expanding in the future. The attitude and perception that ex-customers, current customers and potential customers alike have of your company are crucially important, and market research can help you to strengthen your brand.


    Having a better understanding of what consumers are looking for and an insight into the way they shop will only ever benefit your company, driving future decisions to boost business growth. You may even want to combine market research programmes with mystery shopping programmes to get under the skin of your business and ensure you have the best chance of ongoing success in this fast-paced market.


    Working with a mystery shopping agency


    So many different industry sectors can benefit from gaining consumer insights when developing new products and enlisting the help of a mystery shopping agency is always worthwhile. If you would like to find out more about working with a mystery shopping agency and how they can assist you with market research, contact our experienced team at Proinsight.


    We are proud to be a leading provider of mystery shopping and research programmes here in the UK, and over the years we have worked with a vast range of clients, helping them to engineer their consumer experience. We offer a range of specialisms and we invite you to explore our website to learn more about our expertise and services, and how we can help you meet your business goals. We look forward to working with you.