• Mystery Shopping your Customer Experience

  • There are so many business benefits to working with a mystery shopping company and no matter what products or services you provide your customers, a team of mystery shoppers will be invaluable to you. A good mystery shopper can give you a useful insight into your customer journey and by identifying the good and the not so great, they can help you to make required improvements to ensure that you’re successful.  


    When it comes to choosing which mystery shopping company you’re going to work with, it is essential that you turn to the best specialists for assistance as they will directly affect how beneficial mystery shopping services are to your business and, in turn, the quality of your customer experience. To help any businesses who are currently trying to narrow down their options in this regard, below are some things to take into consideration when choosing a mystery shopping company.  


    Experience in your industry sector  


    Different mystery shopping companies will have worked with different clients in the past and choosing a company with experience in your industry sector is really advantageous. This means they will know first-hand how they can help you improve your customer service and journey, and they can use their previous experience to benefit your business. 


    When you’re choosing a mystery shopping company, ensure that you look at their sectors and expertise. If they’ve never worked with a company like yours in the past, this can be quite risky. Taking a look at a company’s case studies can be really useful as well.  


    A vast range of different services  


    Not all mystery shopping companies offer the same services as well and depending on the type of mystery shopping that you’re interested in, some companies will be more suitable than others. Finding a company that can offer a range of services that are all helpful in their own right will ensure that you’re going to get the most out of working with mystery shoppers.  


    Consider which services you’re most interested in, whether these may be face-to-face mystery shopping or telephone mystery shopping, and look into these specific services in more detail. Ideally, find one company that can provide all of the different services that you need.  


    Bespoke mystery shopping packages  


    You will find that mystery shopping companies work in different ways too and some may offer ‘off-the-shelf’ packages whereas others will provide bespoke packages. More often than not, working with a company that is able to customise a package to meet all of your individual needs is more beneficial, after all, all businesses are unique, as are their goals.  


    Always enquire about the way a mystery shopping company works in this regard and check that they can create you a bespoke package covering the many different ways a customer interacts with your business. This is the best way to ensure mystery shopping will be effective.  


    Well-trained and supported mystery shoppers 


    Whenever you’re choosing a mystery shopping company, it is essential to look at how good their mystery shoppers are as well. Well-trained mystery shoppers will provide comprehensive and honest feedback, and their reports will be much more beneficial to you. Of course, the way you receive this feedback from mystery shoppers should always be convenient too.  


    To ensure that the best mystery shoppers are used, double-check that a company will require shoppers to apply for an assignment and that these applications are reviewed. You then won’t need to worry about the capabilities of those carrying out your assignments.  


    Working with a mystery shopping company in the UK 


    When it comes to choosing the best mystery shopping company to work with, hopefully, the information above will be beneficial to you. Whilst there are a number of different companies to choose from nowadays, you should always ensure that you enlist the help of a company that is able to offer you all of the services that you need and that they have relevant experience, you can then trust that you’ve got the best team of specialists assisting your business.  


    Should you still be looking for mystery shopping companies in the UK, be sure to visit the Proinsight website. As an experienced mystery shopper agency that provides numerous mystery shopper services, we are undeniably the best people to reach out to in this regard. We’re experts at getting under the skin of our client’s businesses to help them better understand how well they’re doing and the honest and objective feedback provided by our mystery shoppers can boost business growth. To find out more about how we can help, contact us today.