• Mystery Shopping your Customer Experience

  • At Proinsight, every interaction matters. As of this month, we are delighted to announce that we have officially conducted an astounding 500,000 mystery shops. This significant milestone represents years of dedication, innovation, and a deep commitment to providing exceptional service. Join us as we reflect on the journey so far, the diverse industries we cover, the high-quality service we provide, and our ambitious goals for the future. 

    There’s a few things that we’ve done that our competitors aren’t doing. I think the first thing I’d say is how we built our culture; we built our culture from the bottom up.” 

    David Hopkins  

    Founder & Managing Director

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    A Trip Down Memory Lane  

    We have been dedicated to revolutionizing customer experience measurement. Our journey began with our Founder and Managing Director, David Hopkins, who had a vision to bridge the gap between businesses and their customers, ensuring a seamless and enriching experience at every touchpoint.  

    Over the years, we have refined our processes, harnessed technology, and built a team of passionate individuals to execute our vision with precision and dedication. 

    Reaching 500,000 mystery shops is a testament to the trust our clients have placed in us and the hard work of our team. We’ve witnessed firsthand the impact of our insights in helping businesses make data-driven decisions to enhance their operations and elevate customer satisfaction. 

    Proinsight proudly serves a wide array of industries, understanding the unique dynamics and challenges each sector faces. Our mystery shops encompass but are not limited to: 

    Retail, Hospitality, Healthcare, Banking and Finance, Automotive & Housing Development. 

    The way weve evolved over the years is that we aren’t just offering a one size fits all product. No customer journey is a one size fits all

    Chloe Kinch 

    Director of Client Success

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    The Future of Mystery Shopping: Trends and Predictions 

    The future of mystery shopping is a thrilling frontier brimming with technological innovations and heightened customer expectations.  

    As technology continues to evolve, we anticipate a surge in the use of artificial intelligence and machine learning to enhance the mystery shopping process. Automated data analysis will enable quicker and more accurate assessments, freeing up valuable time for deeper insights and strategy development. Additionally, the integration of virtual and augmented reality into mystery shopping could revolutionize the way evaluations are conducted, providing a more immersive and realistic experience for both shoppers and businesses. Furthermore, as sustainability gains momentum, we foresee a rise in eco-conscious mystery shopping, evaluating businesses’ efforts towards sustainability and ethical practices.  

    The landscape of mystery shopping is evolving rapidly, and we are excited to be at the forefront, leveraging these advancements to elevate our services and provide even more value to our clients

    In the last 12 months, weve not only helped our client focus on their growth strategy, to build revenue and increase market share, weve also utilized our expertise as a team to become more involved in the internal processes in the business”

    Jill Spencer  

    Director of Business Intelligence

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    Reaching 500,000 mystery shops is a remarkable milestone, a testament to our unwavering dedication and the trust our clients place in us. As we celebrate this achievement, we look forward to the exciting journey ahead, working hand in hand with businesses to redefine customer experiences and set new standards of excellence. Here’s to the next 500,000 and beyond! 

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    To give half a million pieces of insights is incredible, and to me it’s not just the insights through mystery shopping, it’s putting a smile on the faces of half a million people”

    Hannah Weekes

    Director of Operations and International Partnerships

    We extend our heartfelt gratitude to our dedicated team members, valued clients, and diligent mystery shoppers who have played a crucial role in this incredible journey. With our sights set on the future, we remain steadfast in our dedication to providing actionable insights that empower businesses and elevate customer experiences. Here’s to the next 500,000 mystery shops and beyond!