Castle Fine Art relaunch mystery shopping programme with Proinsight
Castle Fine Art is the UK’s leading limited edition print and original art retailer and showcases some of the most influential artwork of all time created by Bob Dylan, Billy Connolly and most recently Richard Hambleton.
With 36 spectacular galleries across the UK, Castle Fine Art continue to make fantastic artwork accessible to everyone and Proinsight are proud to be mystery shopping their customer journey ensuring that their staff members continue to demonstrate a wealth of knowledge on the variety of artwork that is on display.
Richard Roden, Sales Director highlighted the important to re-introducing the mystery shopping programme: ‘Visiting any one of our many Castle Fine Art galleries should be an experience, and our teams are passionate about delivering on that. Our art truly comes alive when our visitors engage with it, and hear from our Art Consultants about the provenance, the story, and the artist who created it. Proinsight acts as our eyes and ears across the UK, allowing us to ensure our teams maintain a standard of excellence and provide each visitor to our galleries with the experience they deserve.’
If you could like more information about mystery shopping your customer’s experience, please get in touch today.