Active Leeds relaunch mystery shopping programme with Proinsight
Following a positivity recovery from the pandemic, Active Leeds are all set to relaunch their mystery shopping programme, measuring the service and experience delivered to all potential new members through online enquiries, telephone calls and F2F visits.
Active Leeds have also partnered with our friends at TA6 to perfect and refine their current membership sales process to ensure their bounce back is better than ever.
Tim Quirke, Business Development Manager, told us why now is the right time to mystery shop their 15 leisure centres: “We’ve invested a lot of resource in developing and embedding a new customer journey and we’re now looking to the mystery visits to provide evidence of the impact the new journey is having. Longer term, it will help us to identify gaps for further improvement and ultimately lead to improving the customer experience”