• Mystery Shopping your Customer Experience

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    Updated: 18th February, 2021 | Created: 16th February, 2021

    1k a day, to keep minds okay!

    As a team, we haven’t all been in a room together since December and when lockdown 3.0 was announced we wanted an initiative that would create a sense of togetherness during these difficult times.

    We all use Myzone belts to track our fitness and often set up challenges whereby we compete against one another and race to get the most MEPs! However, this time around, we decided to create a team challenge where we were all supporting each other to get up and get moving.

    Why exercise is so important

    It’s so important for our mental health to exercise; it is a well known fact that exercise releases endorphins and gives you nothing but the feel good factor. There’s also an argument that exercise will help the fight against Covid-19, and there’s nothing we want more than our Proinsight team to return fit and healthy following the pandemic.

    Raising money for Mind

    We agreed that if we set ourselves a target to really challenge us all, we could raise a bit of money in the process that could go towards a fantastic course. With so many people currently battling with their mental health alone, the mental health charity has been in demand now more than ever.

    What we did

    10 Proinsight team members took part in the challenge, and we came up with the initiative of achieving 1000 MEPs (Myzone Effort Points) per day – #1kadaytokeepmindsokay. Everyone got stuck in and got active, reaching a total of 39,000 MEPs over a 39 day period and we were over the moon to smash our target of raising £250.

    Your donation has helped

    Overall, we raised £300 for Mind, the mental health charity. This is enough to fund the cost of 3 Infoline or Legal Line Advisors for an entire day! This means that there is always someone available on the other end of the phone to offer support to those in need.

    There’s still time to donate… click this link to support us. Also, head over to our Instagram page to follow our journey over the past month.

    Thank you to everyone who has kept us motivated with your support, we couldn’t have done it without you!


    David Hopkins

    David Hopkins

    Managing Director at Proinsight Mystery Shopping

    David has a long history in the business of doing good business. In 2008, he co-founded Proleisure, a leisure consulting company, where he identified a growing need for deeper customer insights across the industry. This led to the launch of Proinsight Mystery Shopping in 2014, with a vision to provide businesses with the valuable data needed to enhance customer experience.

    Now, as we approach our 10th year, Proinsight has become a leading provider of specialist mystery shopping, auditing, and research programs, serving a diverse range of sectors across the UK including real estate, fitness, retail, hospitality, and so many more. We remain committed to helping our clients achieve excellence and drive meaningful improvements in their businesses.

    David is deeply committed to enhancing customer service across all industries. His passion lies in providing valuable mystery shopping insights that empower clients to take actionable steps towards improvement. By delivering these insights directly, David helps businesses create effective strategies to elevate their customer experience and drive meaningful change.


    Chloe Kinch

    Chloe Kinch

    Director of Client Success at Proinsight Mystery Shopping

    Chloe joined Proinsight Mystery Shopping as an Account Manager in 2017. Prior to her role at Proinsight, she served as National Sales Manager at Parkwood Leisure, where she gained extensive experience in exceeding customer expectations and developed a deep understanding of the leisure industry.

    Chloe quickly advanced within Proinsight, progressing from Account Manager in 2017 to Head of Client Success in 2020, and ultimately to Director of Client Success and shareholder in 2022. In her current role, she leads client relationships with prestigious brands such as David Lloyd, Dyson, and Apple. Chloe is responsible for designing bespoke mystery shopping programs tailored to each client's specific needs, aimed at enhancing customer service and optimising sales processes across various industries, including real estate, hospitality, retail, leisure, and more.


    Lucy Winn

    Lucy Winn

    Brand and Communications Manager at Proinsight Mystery Shopping

    After graduating with a degree in Marketing from the University of Westminster, Lucy successfully grew and scaled her own e-commerce womenswear clothing business over a span of four years, expanding into international retail markets including Japan, the US, and France. With extensive expertise in brand development and digital communications, Lucy has driven commercial growth through strategic initiatives like influencer marketing, digital campaign management, and both online and offline retail expansion.

    In July 2024, she joined Proinsight Mystery Shopping as Brand and Communications Manager, where she leads the strategy and management of all digital platforms, including the website and social media, with a focus on driving shopper sign-ups and generating client leads. Additionally, she oversees event management for both internal company days and major external summits like Connect CX. At these events, we emphasise the critical importance of exceptional customer service across various industries, positioning it as a cornerstone of a brand’s overall UX strategy.