• Mystery Shopping your Customer Experience

  • Buying a new house is a huge decision for anyone to make and property tends to be one of the most expensive assets people own, so it is no surprise that prospective buyers will ‘shop around’ when deciding which housing developer to invest their money in. These days, the housing market is incredibly competitive and housing developers are searching for new ways to make sure they’re successful whenever they’re building new properties.


    Arguably, one of the best ways to ensure your business is successful is by working with a mystery shopping agency and the services they provide have been tried and tested by a variety of different industries. When you work in the housing and building industry, mystery shoppers can be incredibly beneficial to you and your business, and they can make a significant difference to your customer journey. Below we have looked into a few of the different ways mystery shopping agencies can help housing developers.


    Ensure you’re giving off the best first impression


    As mentioned above, a property is a huge investment and, for this reason, the first impressions of your business are incredibly important. Simply put, the way you come across when speaking to prospective buyers for the first time will directly influence the likelihood of them booking a house viewing and securing viewings is essential to closing a house sale. Services like telephone mystery shopping can provide you with a useful insight into how well your team handles enquiry calls from prospective buyers.


    Prevent sales opportunities from being missed


    In order to ensure you’re successful as a housing developer, it is vital that you’re selling all of the properties you build and you need to make the most of every sales opportunity that you have. A mystery shopping agency can help you to do this and by using face-to-face mystery shopping services, for example, you can learn more about all aspects of your sales journey. From the house viewing process to the deal closure process, looking into your unique journey will enable you to highlight any areas that need improvement.


    Enhance your reputation as a reliable developer


    When you’re a housing developer, reputation is everything and you need to do all you can to prevent anything from tarnishing your reputation. The feedback provided by mystery shoppers, no matter which services you use, will help you to ensure that you’re providing the very best customer service and user experience. This will go on to increase the likelihood of clients recommending you to other prospective buyers who are interested in purchasing a property and you should never underestimate the power of this word-of-mouth marketing.


    Improve your experience by learning about competitors


    Again, as mentioned above, the housing industry is incredibly competitive and when you’re trying to sell your properties, you need to know what sets you apart from other housing developers with similar properties available. The competitor shop services provided by mystery shopping agencies will help you to understand what your competitors are doing well and why you might be losing prospective buyers to other housing developers. You then have the opportunity to make your business that little bit more competitive moving forward.


    Ensure you’re targeting the right type of buyer


    Whenever you build new properties, it is essential to know what prospective buyers in the local area are looking for and this will help to make the whole selling process much easier. Working with a mystery shopping agency to conduct market research will provide you with an invaluable insight into what your target market is looking for in a property, enabling you to build desirable houses that will become sought after. This market research can also give you an insight into what prospective buyers expect from a housing developer too which can be really useful.


    Learning more about how a mystery shopping agency can help


    All in all, there are a number of different ways that an experienced mystery shopping agency can help housing developers, and whether you’re new to the property industry or you’ve been developing for many years, you shouldn’t overlook the services provided by mystery shoppers.


    If you have any questions at all about the different mystery shopping services mentioned above, please don’t hesitate to contact our expert team here at Proinsight today. We have worked with a varied range of clients within the housing and building industry, and we can provide you with any additional information you require relating to how a mystery shopping agency can help your business. Feel free to explore the rest of our website to learn more about the different mystery shopping services available nowadays too.