Leading consumer insight company, Proinsight, has won a major contract with Coca Cola GB, managing and delivering the mystery shopping programme for its ‘ParkLife’ campaign in cities across the UK.
ParkLife is a result of Coca Cola GB’s £20m investment to promote physical activity with an aim to get one million people active by 2020. The free programme, successfully launched in Newham, Birmngham and Newcastle last summer, will roll out across other major cities including Glasgow, Manchester and Nottingham this summer. Activities include tai-chi, boxercise and 10k runs, led by fitness professionals.
Following a competitive tender, Proinsight, working with ukactive, will be writing the content and delivering the programme across 200 public parks in UK cities this summer.
David Hopkins, MD at Proinsight said:
“Working with a global brand like Coca Cola is an exciting opportunity for Proinsight. We are very much looking forward to supporting this initiative to help raise physical activity levels across the UK.”