ProInsight teaming up with CPM

CPM is an award winning, omnichannel, outsourced sales agency, with a proven track record for increasing sales around the world. For over 80 years CPM has used insight to influence and drive sales through their specialist field marketing teams, contact centres and digital marketing solutions – delivering clients’ brands to their customers through the outsourced sales, merchandising, consumer activation, auditing and customer care teams, each specifically trained for every campaign.

ProInsight were chosen to provide a programme of mystery shops to assess the CPM field marketing teams’ performance. For the next twelve months ProInsight will deliver regular insights into the ways the teams are delivering sampling and merchandising activities for one of the leading British supermarket retailer chains.