ProInsight appointed to Mystery Shop for The Stephen James Group

The Stephen James Group is an authorised BMW and MINI car centre based in London and Kent dealerships serving Woolwich, Bromley, Enfield and Ruxley/Sidcup.

Their business is offering the highest level of expertise, knowledge and service whether their customers are interested in the purchase of a new or used car or are in for a service on the current vehicle. Across the dealerships there is a wide range of BMW Approved Used and MINI Cherished cars meaning there always is plenty to choose from and enabling their customers to make the decision that is right for them.

The dealerships showcase the latest new models with sales executives who are fully trained and educated on each model and its benefits. Their priority is to ensure that they are fulfilling customer’s requirements while making the whole experience with Stephen James a memorable one.

Basing on this approach the management of The Stephen James Group have appointed ProInsight to provide a pilot wave of video mystery shops at their dealerships.