An Update on the 2015 Proinsight Benchmark Report

This is just a little teaser for you…

David and Mhairi are currently hard at work on the 2015 Proinsight Benchmark Report. Our first edition of this annual report, released September 2014, highlighted some revealing benchmark statistics on membership sales performance within the leisure sector and introduced the Proingsight Benchmark Score™, a score produced by the collation and analysis of data from four years of mystery shops – we calculated this as 59.2%, just 0.1% up on the PBS for 2013.

Our 2015 report will include this year’s Proinsight Benchmark Score™, and will also focus on the three key types of customer enquiry for leisure providers: online, telephone and face-to-face. We will be pulling the key touchpoint of each enquiry type to review how the industry is delivering these, which will give further insight into the customer journey.

This publication will be free for all of our client partners and is due to be released by the end of September 2015 … we look forward to sharing it with you!

 

Proinsight Benchmark Report